Likeable

JANUARY 4, 2022

If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. Happy 2022!

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Newsletter Social Media Meme Trends 126

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

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Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Social Media Marketing How To Cost 52

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

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Collaboration How To Education Team 224

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

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Conversation Review Marketing How To 131

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

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Content How To Marketing Analysis 60

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” Throughout this course, you’re introduced to the building blocks of a solid foundation in social media marketing. The Smart Guide to Marketing Your Business on Social Media. Want to learn more?

Social Media 99

Social Media Marketing Course Social Networking 99

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Twenty4 Social

OCTOBER 12, 2020

Taking photos with portrait orientation is generally considered the best practice in Instagram marketing. INDUSTRY NEWS. A MEME FROM YOUR INDUSTRY. Digital Marketing Social Media Marketing “5 Things You Should Never Do When Creating a Course”. 5 Tips That Will Make Your Instagram Account Grow More Quickly.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

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Influencer Travel Marketing Instagram 65

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 89

Fashion Influencer Ensembli Instagram 89

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Twenty4 Social

AUGUST 29, 2020

This is where many people throw in the towel and believe that online marketing is not for them. N Easily Form Industry Relationships. You only get paid for the value that you bring to the marketplace, NOT what you did to get there. So, it’s normal not to have anything to show for all your efforts in the beginning.

Influencer 52

Influencer Curation SEO Instagram 52

Twenty4 Social

OCTOBER 19, 2020

Suppose you plan to do some Internet marketing to promote your business. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Stay with me as I discuss some popular options for doing this with you.

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List How To Influencer Course 90

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

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Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. I’ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy. 29 Content Marketing Secrets. The Grande Guide to B2B Content Marketing.

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Resources Content Case Study eBook 99

Pixlee

AUGUST 17, 2020

Beyond social, the brand uses this diverse content across all marketing channels to keep the audience engaged and connected. Giving more attention to your followers will help you build trust with them, which means a lot in this climate where market saturation is high in almost every industry. Test New Social Media Platforms.

Social Media 96

Social Media Authentication UGC Communities 96

Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” Throughout this course, you’re introduced to the building blocks of a solid foundation in social media marketing. The Smart Guide to Marketing Your Business on Social Media. Want to learn more?

Social Media 60

Social Media Marketing Course Social Networking 60

Buffer Social

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation.

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Authentication Small Business Consultant Knowledge Base 83

Later

JULY 29, 2021

However, a stint as a Marketing Producer for a student-led theatre during her third year of university changed everything. “I Finding a discipline that combined strategic thinking and creativity felt like the perfect marriage of my passions, so I hurriedly wrapped up my degree to move back to Vancouver and pursue marketing.”.

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agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. The Beatles were constantly listening to other people’s music, just like we consume other marketers’ content. Hone your skills daily. Is the brand serious?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. Social Media Marketing World.

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Conference Marketing Case Study Banking 40

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Diana Adams. adamsconsulting.

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Twitter Pharmaceuticals B2B Biotechnology 279

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. Also, Industry appetite has kept pace:) #measurepr. Individually learn from failure, but Industry responds 2 WIN #measurepr. She called Katie Paine.

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Metrics Skills Hosting Consultant 100

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. A2: PR/Marketing collaboration = success.

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Pixlee

APRIL 5, 2021

These days, content marketing is a major part of consumer outreach. After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Content is the Currency of Digital Marketing. Not every brand is ready to start this immediately, however.

UGC 52

UGC Content Price Influencer 52

Hootsuite

NOVEMBER 23, 2022

PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice ) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners. ? Instead, use industry- and product-related hashtags.

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UGC Film Authentication Influencer 92

Diva Marketing Blog

MAY 20, 2016

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. About Paul Chaney.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. Is that the right approach?”)

Social Media 166

Social Media Strategy Alltop ROI 166

Convince & Convert

AUGUST 3, 2011

I was originally a political consultant, helping manage campaigns for Governor, U.S. I moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. How did you get started in social media?

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Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Pricing starts at around $3.00 per user a month. Marketing.Ai.

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SocialCast Tools Price Collaboration 111