article thumbnail

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
article thumbnail

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate. Use conference calls for focus groups; it can be fairly inexpensive.

Research 172
article thumbnail

Facebook Updates in Lieu of F8 2020

Ignite Social Media

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. Another potential use case would be to setup a video room for a focus groups with some of your top fans. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141
article thumbnail

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed.

Survey 125
article thumbnail

UX Masterclass: What To Know About User Experience [interview]

Mindjumpers

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. The concept for this conference is user experience (UX). Thomas Snitker about the conference.

article thumbnail

Two important SocialFish announcements…

SocialFish

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us.

Module 160