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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Your secret sauce is Facebook’s F8 conference ! What is F8? Notable updates from Facebook since the last F8.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. See the full agenda here.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

For me, it was LinkedIn and X (formerly Twitter).    Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    I never really cracked the code on X — until this year. " Pause.

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

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Top 10 Instagram Metrics You Should Be Tracking

Social Media Strategies Summit

But Instagram isn’t a silver bullet for your marketing strategy. If your posts appeared in 500 Insta feeds, you generated 500 impressions. Sure, that doesn’t sound great — but it’s way higher than the average engagement rates on Facebook and Twitter: Image source 4. Sign up for one of our upcoming social media conferences.

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