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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

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Giving feedback is critical. Here’s how marketers can do it right.

Sprout Social

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

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13 Social Media Strategies to Drive More Customers to Your Local Small Business (That Work!)

Social Media Strategies Summit

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. The 80:20 rule is nothing new in marketing — it’s just evolved for new outreach methods.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? I have been reading "Constructing Grounded Theory" by Kathy Charmaz for my dissertation. In addition, the deeper thinking skills needed in good qualitative research could create opportunities for the construction of new knowledge and more complex ideas.

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10 of the Best Executive Leadership Social Media Profiles in Higher Ed

Social Media Strategies Summit

For instance, Dr. Ono shared this post about construction work at the university on both Instagram and Twitter: View this post on Instagram. In short, despite her impressive professional achievements, she’s not afraid to present herself as a real person. Sign up for our next social media strategy conference ! Ono (@ubcprez).

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How To Become a Professional Writer in 12 Steps

Writtent Blog

If you’re drawn to informing and educating, content creation may be your focus, involving blog posts, articles, or marketing materials. Attend writing events, conferences, or workshops where you can meet like-minded individuals, potential collaborators, and industry professionals.

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