Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. If you are a serious blogger or a digital marketer, it’s a must have. It’s certainly not professional grade, but for a free tool, it’s a great starting point for social media/digital marketers.

Products 192

Products Tools Social Media Tweetdeck 192

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. It’s not possible to have a successful digital marketing strategy or social media strategy without it. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

DECEMBER 15, 2023

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Convince & Convert

OCTOBER 30, 2017

Brands and products: 75%. It’s a marketing channel, but it’s also a customer service channel. Customer service representatives often have their own set of tools for managing questions on social, but that doesn’t mean social marketers are exempt from listening to their customers’ commentary on social. Brands and Products.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Product innovation.

Hotels 124

Hotels Strategy Travel Sentiment 124

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. Now, compete-the-look images feature a mask and hand sanitizer. Highlighting the brand’s diverse customer base in marketing messages is no longer optional – it’s a must. Influencers will Reconnect with Authentic Content .

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 99

Tools How To Sentiment Training 99

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. With Social CRM, businesses get more detailed insights into customer sentiments and behavior.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JUNE 27, 2023

These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 127

Review Brands How To Analysis 127

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Influencer outreach Want to know which influencers can help you promote your brand or product? Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. What Emojis Mean for Marketers.

Tips 119

Tips Marketing Press Release Influencer 119

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. They sell the same (or comparable) product or service. Be Intentional About Choosing Your Competitors.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Digging deeper with a hashtag tracker, you’ve uncovered a valuable insight: besides professional bodybuilders, everyday gym goers, and training coaches are also drawn to creatine products.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And we agree!

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. How can marketers strategically leverage Twitter trends? You need to know how to use this information to market your brand, build better campaigns and connect with your audience.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

MARCH 13, 2019

Want to uncover what exactly what products and features customers want? Perhaps they have feedback on a particular product or feature. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Heck, sometimes competing brands might even swoop in to sound off, too.

B2B 104

B2B How To Sentiment Reddit 104

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. But competitor benchmarking compares your processes, products, and ROI against competing brands.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. A lso, y ou’ll be able to categorize posts by sentiments.

Metrics 52

Metrics Analytics Instagram Tools 52

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. They sell the same (or comparable) product or service. Be Intentional About Choosing Your Competitors.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

AUGUST 17, 2022

The same rings true for people asking for product recommendations. . Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Specifically, the platform highlights common complaints within any given industry through sentiment analysis. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Video 127

Video Social Media How To Trends 127

BeingOptimist

AUGUST 8, 2023

They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. Context and Understanding FTFY Understanding the sentiment behind the term FTFY requires context. Importance of Learning Online Jargon Acronyms like FTFY have become an integral part of digital communication.

Posterous 75

Posterous Sentiment Forums Trends 75

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Send Help … Please. Creative Commons CC0.

Survey 185

Survey Industry Newsletter Press Release 185

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Social marketing is conversational marketing in large part. Respond.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156