Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

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Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. In this article, we’ll explore audience engagement benefits and strategies. It shows that your audience is actively engaging in a conversation about your brand. Why is audience engagement important for your content strategy?

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Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. airbnb the @barbie dreamhouse is back on airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 104

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Analyzing competitor strategies Competitor strategies are gold mines of insights. Tuning into competitive conversations The digital realm is full of people giving their opinions or experiences.

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Analysis Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed.

Brands 133

Brands Sports Compete Apparel 133

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. You can view metrics like positive sentiment and total engagement.

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Metrics Influencer Marketing Survey 100

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These types of conversations don’t typically pop up in your notifications. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything.

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Review Brands How To Analysis 127

Oktopost

JULY 22, 2021

However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Social CRM makes it easier to listen to these conversations and provide an immediate response.

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Social CRM B2B How To Patterns 96

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. Beating your competitors on social is an audience-first strategy.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Analyze consumer sentiment and brand health.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Here’s why this is necessary.

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Tools How To Sentiment Training 99

Sprout Social

MARCH 15, 2021

Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. If you want to drill down into a less widely discussed topic or hashtag, you’ll want to figure out key terms to search for around those conversations.

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Trends Twitter How To Hashtag 129

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. I believe social expertise is finally being valued as a competency after the pandemic. One-person social teams will become a thing of the past. pic.twitter.com/24wbujWXhe.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. B randwatch allows you to receive email alerts about critical Instagram conversations.

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Metrics Analytics Instagram Tools 52

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. Beating your competitors on social is an audience-first strategy.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Or do you want to generate conversions? Competing content: Who are you competing with?

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Video Social Media How To Trends 128

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Establishing your presence on social and responding to comments makes you part of the conversation. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And we agree!

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Features Social Media Curation Geotagging 100

Keyhole.co

NOVEMBER 10, 2023

It creates a line of sight across your departments and helps you devise short and long-term strategies to stay ahead of the curve. It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Sounds tough?

Metrics 59

Metrics Analysis Comparison Price 59

Hootsuite

JULY 25, 2023

But social media’s conversational nature often means you’re not just putting information out there. You’re opening up an opportunity for a conversation, and once you start communicating back and forth, the implication of an attorney-client relationship starts to form. Uphold your ethical duty of competence Model Rule 1.1

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Social Media Policies Guidelines HootSuite 77

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Keyhole.co

MARCH 2, 2023

There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride. And since joining a conversation is easier than (and often just as valuable as) starting one, Keyhole lets you listen for hashtags that are already popular among your target market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Owned Media Readership.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Ever try to convey sarcasm in a text message? Click To Tweet.

Tips 119

Tips Marketing Press Release Influencer 119

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. It is more challenging to cut through the cacophony of competing messages and conflated vocabularies with unique and compelling messages. Send Help … Please. A Final Question.

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Survey Industry Newsletter Press Release 185

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. — Sprout Social (@SproutSocial) July 4, 2022.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Keyhole.co

FEBRUARY 14, 2024

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Brands like Temu and Verizon snatched their fair share of attention too, as their ads sparked conversations left, right, and center. Want to track more data like this?

Eventful 52

Eventful Advertising Social Media Features 52

Pixlee

JULY 20, 2020

Now, compete-the-look images feature a mask and hand sanitizer. Highlighting individuals affiliated with a brand has proven to be a successful strategy right now, and even before the pandemic. Influencers and brands alike have found creative ways to adopt unique content strategies on different channels even with limited resources.

Influencer 73

Influencer Trends Marketing Authentication 73

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Ever try to convey sarcasm in a text message? Click To Tweet.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Proactive Report

APRIL 19, 2011

Adding Smart Tags to the data and then filtering the conversations based on your tags can help you decipher the trends, sentiment and competitive intelligence you need to plan your content and social media activities. Add monitoring tools like Chartbeat, Compete and Alexa. Join the conversation on the Facebook Page.

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Netvibes Bookmarklet Sentiment Wikipedia 78