Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. airbnb the @barbie dreamhouse is back on airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Analyzing competitor strategies Competitor strategies are gold mines of insights. Competition is fierce in today’s markets. Or L’Oréal and Garnier? What are they doing right?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it.

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Engagement Tips Loyalty Metrics 106

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed.

Brands 133

Brands Sports Compete Apparel 133

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. Beating your competitors on social is an audience-first strategy.

Compete 161

Compete Analytics Analysis Sentiment 161

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. To maximize the potential benefits of Social CRM, you may need to adjust your sales and marketing strategies away from transactional activities like cold calls and hard selling. How to Have a Successful Social CRM Strategy.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.

Campaign 125

Campaign Social Media Tools Hubspot 125

Laurel Papworth

JULY 17, 2023

Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. There are thousands of brands competing for their attention, and your pitches need to stand out.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags, or accounts. And as a bonus, it’s extremely user-friendly.”

Metrics 52

Metrics Analytics Instagram Tools 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. Beating your competitors on social is an audience-first strategy.

Compete 110

Compete Analytics Consultant Analysis 110

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. This is especially useful in marketing communications and customer care.

Tools 100

Tools How To Sentiment Training 100

Keyhole.co

MAY 16, 2023

This way, you can compete better in the stifling brand race. Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. Limited capabilities in lower plans.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. I believe social expertise is finally being valued as a competency after the pandemic. Audiences will become part of brand images and voice.”.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

MARCH 15, 2021

Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Understand audience sentiment around major topics. Create an effective hashtag holiday strategy. How Twitter trending topics work. Published on.

Trends 130

Trends Twitter How To Hashtag 130

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Plan everything out thoroughly and create a creative strategy brief and a storyboard. Pinpoint your goals.

Video 129

Video Social Media How To Trends 129

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment. And we agree!

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

NOVEMBER 10, 2023

It creates a line of sight across your departments and helps you devise short and long-term strategies to stay ahead of the curve. It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Sounds tough?

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

OCTOBER 30, 2017

Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Do you want to improve brand sentiment? For example, let’s pretend you work at Under Armour.

Brands 194

Brands Sentiment Influencer Survey 194

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. and what the user sentiment is. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. It is more challenging to cut through the cacophony of competing messages and conflated vocabularies with unique and compelling messages. Send Help … Please. It’s a foundational necessity.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Hootsuite

JULY 25, 2023

Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. You can use AI to brainstorm content ideas, come up with captions (like Hootsuite’s incredible OwlyWriter ), and create campaign strategies. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Keyhole.co

MARCH 2, 2023

There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride. When competing in the social arena, knowing is half the battle. They also provide analytics to help you measure the success of your social media strategy.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

JULY 30, 2015

When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. With football nations Germany and England competing for 3rd place on July 4 th , the buzz around the World Cup and mentions of #FIFAWWC were sure to see a few more big spikes. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment. You must develop a strategy before you start throwing winks and hearts around. Click To Tweet.

Tips 121

Tips Marketing Press Release Influencer 121

Pixlee

JULY 20, 2020

Now, compete-the-look images feature a mask and hand sanitizer. Highlighting individuals affiliated with a brand has proven to be a successful strategy right now, and even before the pandemic. Influencers and brands alike have found creative ways to adopt unique content strategies on different channels even with limited resources.

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Influencer Trends Marketing Authentication 73