Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

Research 98

Research How To Marketing Price 98

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 124

Trends Google Social Media Comparison 124

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Quality: Is their content accurate, well-researched and polished?

Analysis 106

Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Source: Shopsolarkits.com Here’s another example by Dyson , a home appliances brand, featuring a “product vs. product” comparison article. Share high-quality, well-researched content.

Conversation 158

Conversation Company Loyalty Case Study 158

Tweaklibrary

MAY 19, 2023

With the best price comparison apps at your fingertips, you’ll be equipped with the superpower of saving. Well, if you’re nodding then you need to check out these Best Price Finder & Comparison Apps for Android & iPhone. Conduct extensive research, and go through forums to check what people are saying about the app.

Comparison 23

Comparison Price Retail Discount 23

Social Media Strategies Summit

NOVEMBER 4, 2021

Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. According to data from the Internet Live Stats website, there have been more than 2 billion blog posts, 232 billion tweets, and 25 billion Instagram posts between January and October 2021. Source: somnifix.com.

Content 220

Content Marketing Compete Case Study 220

Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. Once you’ve cleared it, everything else you tackle that day will feel like a cinch in comparison! It feels efficient, right?

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Small Business Mavericks

APRIL 29, 2013

Keyword research is one of those must-do activities of Internet marketing, but there’s more than one way to accomplish the task. Some people have complex multi-layered tools to help them conduct research on keywords to target. Time Period Trends – Google Trends data goes back to 2004. Try it out for yourself.

Research 87

Research Trends Google How To 87

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Consumer Data. Business Data. Vendor Comparisons & Waves. Planned Research. Data-Driven Research. Free Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Advanced Search.

Research 208

Research Strategy Policies Marketing 208

Sprout Social

SEPTEMBER 29, 2022

In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. Encourage them to make this update so there’s less comparison online. Should you start hiding Instagram likes?

Instagram 107

Instagram How To Comparison Metrics 107

The Realtime Report

NOVEMBER 9, 2020

In its new whitepaper, The 36 Transformative Technology Stats You Need to Know for 2021 , global tech market advisory firm, ABI Research has combined these two facts to identify and highlight the lesser-known stats that illuminate the direction in which digital transformation is truly heading. Image by Gerd Altmann from Pixabay. “We

Comparison 91

Comparison Research Mobile Compete 91

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Without it, you’re essentially measuring data in a silo.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? These PR and marketing trends can help you thrive in 2024. Rand Fishkin. Who is in your audience?

Trends 72

Trends Marketing Wikipedia Survey 72

Hootsuite

OCTOBER 13, 2022

Interest, comparison, or decision-making. These personas are created from real-world data and strategic goals. Perform user research. You can do this by sending out surveys, setting up interviews, and examining data from your business chatbot. This data will eventually serve as a guide for your map.

Template 95

Template Templates Comparison Survey 95

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Hughes

MAY 8, 2022

Their research shows that the number of hashtags on Instagram posts is not a factor in post distribution. Socialinsider wanted to dig deeper, so they added a parameter to ‘Follower count’ to ensure they looked at equal comparisons.

Hashtag 71

Hashtag Instagram Engagement Comparison 71

Webbiquity SMM

JUNE 21, 2022

Use a comparison tool on their phone to find the lowest price. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. For example, a customer might: Discover a product while browsing videos on YouTube.

Influencer 288

Influencer Brands Policies Privacy 288

Jon Loomer

JUNE 26, 2023

Research Where Your Paying Customers Live This is important, especially if you’re an established brand with a history of paying customers to pull from. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. But I still find this valuable.

CPM 172

CPM Cost Groups Groups 172

Webbiquity SMM

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. An audit will help with your research and provide answers to performance questions.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. This helps you set realistic benchmarks based on your own historical data — as well as track improvements or setbacks. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Socialized

FEBRUARY 5, 2021

You may either deal with posts in social media and with articles referencing each of the keywords or evaluate these data to produce large-scale data outcomes. It is also quicker for small companies to achieve superior customer experience in comparison to their counterparts. From Where to Start? Alert Set Up for the Brand.

Social Media 130

Social Media Proposal Analytics Construction 130

Keyhole.co

SEPTEMBER 13, 2023

Researching Trending Hashtags The first step to using TikTok hashtags is to find the relevant ones in the vast sea of content on the platform. For more targeted research, use the search feature on the page to find keyword-specific hashtags. Select the ‘Create new comparison’ option from the dropdown menu.

Hashtag 52

Hashtag Trends UGC How To 52

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand. BuzzSumo BuzzSumo is a comprehensive listening tool that specializes in content discovery and research.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Hootsuite

NOVEMBER 21, 2023

Clear data. For X, the comparison focuses on followers, follower growth, and number of Tweets. BuzzSumo Source: BuzzSumo BuzzSumo is a content marketing tool designed to provide data to guide marketing decisions. Part of that data discovery involves competitor analysis. 1 Analytics Tool for Growth Beautiful reports.

Analysis 86

Analysis Tools Social Media HootSuite 86

Keyhole.co

DECEMBER 21, 2022

YouTube competitor analysis focuses on gathering relevant data on engagement, views, video type, posting schedules, etc., Comparison of your performance with your competitors is not its only role. Once you know who your competitors are, gather data on relevant metrics and analytics. Step 2: Create a comparison report.

Analysis 52

Analysis YouTube How To Comparison 52

Hootsuite

SEPTEMBER 21, 2021

Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. It was originally developed by Fred Reichheld , a business strategist who researches and writes about loyalty.

Survey 105

Survey Loyalty Template Templates 105

Convince & Convert

JULY 17, 2017

This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers. percent of respondents said collecting social data was a major challenge, and an even higher 24.4 percent of agencies, in comparison to 42.8

Marketing 159

Marketing Software ROI Comparison 159

Viper Chill

JUNE 20, 2011

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. And, in-turn, make more money.

Research 87

Research Yahoo Affiliate marketing Forums 87

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. But when you place that data in the context of the larger industry picture, you can better understand where there are real opportunities for improvement. Is 100 likes a lot or a little?

Social Media 120

Social Media HootSuite Real Estate How To 120

Keyhole.co

DECEMBER 7, 2022

By opting for a cost-effective tool like Keyhole , you can process huge chunks of competitor data almost immediately. In the dropdown, click on “ Create new comparison ”. Once you enter the names, the “create comparison” button will turn orange. Create a comparison report. Click on it to proceed. Enters Keyhole!

Analysis 52

Analysis Twitter How To Comparison 52

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Half of US adults get their news from social media at least some of the time, according to Pew Research. Start your free Sprout trial. Easier to define and reach your target audience. Lack of privacy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. Transforms complex data and information into easily digestible frames.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

AUGUST 10, 2022

This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Stay on top of trends.

Influencer 113

Influencer Tools Marketing Software 113

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet?

Mobile 90

Mobile Engagement Organization Video 90