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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. This aggregate number generally ends up in reports. Our job as marketers is to drive growth and sales. “Wait, 1%?!”

ROI 115
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. However, YoY click volume declined 6 percent.

CPC 122
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The Most Popular News Sites on YouTube

Adam Sherk

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. For this post I used the larger of the numbers. Just discovered your site and am really enjoying it!

Sites 182
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 215
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition. Creator.co

ROI 103
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. You’ll want to own the conversation online related to your products and services in comparison to your competitors. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Emerging Trends.

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. You can access that resource here.

Trends 124