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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media? Facebook is a good social media for longer videos.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Head to the Google Analytics Campaign URL builder. What are UTM parameters?

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets?

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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