Remove Company Remove Policies Remove Reputation Remove Sentiment
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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Mishandling complaints could harm your company even more than the complaint itself. Getting complaints about your business never feels great.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Your guide to creating a social media policy

Sprout Social

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. Giving your staff free reign over their social media presence puts your entire company at risk. What is a company social media policy? It’s time to fix the gap.

Policies 111
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening.

B2B 155
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 123
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129