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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Always have, always will. It doesn’t stop there.

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Social Media ROI’s Missing Ingredient

Convince & Convert

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ).

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Twitter is top social media channel among Fortune 500

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. Paid Search.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing.

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