Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Network Marketing

JULY 17, 2009

Social sharing sites. From written reviews to rich media, users share information of all forms on social sharing sites. And all of this user-generated content can be made instantly available to millions of users and site visitors. These are three popular examples of social sharing sites.

Delicious 50

Delicious Social Bookmarking Vimeo Instant Messaging 50

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Building relationships takes time, energy and effort. That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo! © 2006-2010 Tamar Weinberg.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. loved the will farrell piece–I always meant to check out his site, and hadn’t until now. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

When you search “Tiger Woods” on a traditional search engine, you will get results which include news stories from major media outlets, links to Wikipedia and espn.com, and Tiger’s official site which happens to be TigerWoods.com. This is a new type of search, one which gives you a window into the public’s thoughts – in real time.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. I was contacted my a “Social Media Expert&# about 6 months ago. great site! please keep it coming. Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 9, 2008

I know many are already in the process of trying out other social networks, so the phenomenon of social news won’t die down anytime soon. I’ve never been big into any of the voting social media sites but after reading this am going to look into the Mixx. In fact, most of them had already left.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. I consume my news via Bloglines. I dabble in social media sites, particularly Twitter, Facebook, and StumbleUpon. The other site? Not so much. Answers Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Using Digg as an instrument to get Digg’s attention has never clearly had an impact until last week’s “revolt,&# and the only reason why it had an impact then was because it was done off Digg’s site (in this case, Ustream ) and had plenty of press people standing behind it.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Once connected, he looked at their friends and followers to see if there was an opportunity to branch out and make new friends.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

It’s an absolutely important tool, and it brought an immersion into the site even when I wasn’t on it. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JULY 15, 2010

This is especially useful when your blog links to a site, or when you are using AdSense or another service to earn off your blog. And some of the images just don’t do other sites justice. As my company builds out our first blog- there are great tips in here, thank you. Your consistent effort will payoff quickly.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. Self-employed site owner. Mom & pop.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. And you have completely turned me around in terms of the social media news sites, so it’s great to hear your opinion. I guess I shouldn’t be surprised though, misery loves company right?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) It was a close knit community and some of us still hold true to the original purpose of the site. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Convince & Convert

SEPTEMBER 21, 2010

Myspace also. Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JULY 18, 2012

You’d probably rip the place on every review site you can think of and then never return to that establishment. Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. I’ll wait.

Google 181

Google Facebook MySpace Privacy 181

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. Scroll down to the bottom of the post to grab the code you need for your post or site. The article has examples of how social media worked too. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? So put keywords in your titles.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JUNE 27, 2008

Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Speaking of Facebook, the site makes it easy to be private - you must have a.edu email address to blog here. Lesson # 5 Use Social Networks. Thanks Facebook."

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! That’s one of the biggest reasons for companies not to engage in social media at all. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

JULY 18, 2012

You’d probably rip the place on every review site you can think of and then never return to that establishment. Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. I’ll wait.

Google 103

Google Facebook Adwords Privacy 103