So Influential

APRIL 20, 2022

Entrepreneurs and founders today need to spend at least half their time on social media, says Nick Jordan, the founder and CEO of Workello. Nick Jordan is an entrepreneur and founder of Workello, a new startup that helps ambitious startups hire remote roles. Social accounts LinkedIn Facebook.

Startup 52

Startup Company Social Media Construction 52

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

BeingOptimist

JANUARY 14, 2022

According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Identify the Product/Market Fit. So, what is it?

Startup 105

Startup Discount Price Survey 105

The Realtime Report

JULY 7, 2021

to a Startup Enterprise. It is especially vital to newly established companies because it allows them to level the playing field and close the gap with larger corporations with a firm grip on the target market. Time is a valuable but rare commodity for any business, especially a fledgling startup.

Startup 91

Startup Knowledge Base Software Applications 91

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. .

Social Media 141

Social Media Banking Marketing Mobile 141

Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about.

Conversation 158

Conversation Company Loyalty Case Study 158

Justin Levy

JULY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment!

Startup 217

Startup Atlassian Hubspot Marketing 217

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

Koka Sexton

SEPTEMBER 2, 2023

In the ever-evolving landscape of marketing, where the pursuit of innovation is a constant, one truth remains: Forward-thinking marketers are the architects of transformation. Guided by an unwavering vision, these Marketing Innovators carve new paths to reach and engage their audience, unbound by conventional limits.

Startup 52

Startup Content Data Engineering 52

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program.

Social Media 147

Social Media B2B Startup Apple 147

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

Jay Levinson was a famous businessman and the author of an incredibly influential book called “ Guerrilla Marketing ”. However, this savvy entrepreneur was also responsible for multiple marketing-based books that sold more than twenty million copies around the world. But what is guerrilla marketing?

Startup 69

Startup Marketing Advertising Guidelines 69

Buffer Social

JULY 11, 2023

Five months after launching was the first time my creator startup hit four-figures in earnings. What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. Million impressions.

Startup 61

Startup Applications System Wiki 61

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Buffer Social

OCTOBER 19, 2023

Starting my company, I felt confident about two things. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards.

Company 91

Company Strategy SEO Small Business 91

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Skills 80

Skills Team Social Media HootSuite 80

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Want to Catch Another Episode?

Video 104

Video Social Media Engagement B2B 104

Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Small Business 205

Small Business Startup Social Media Compete 205

Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Small Business 205

Small Business Startup Social Media RSS 205

Hootsuite

JULY 5, 2023

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. 1 Social Media Tool Create. Everyone wins.

API 89

API Social Media HootSuite Reddit 89

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. I’m now following everyone on the social media list.

News 150

News Social Media Health Care LinkedIn 150

Socialmedia.biz

OCTOBER 7, 2016

Bootstrapping your startup? Social media is your best friend. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Social media can do that! The competition goes social. Amazing, no?

Social Media 126

Social Media Startup Creative Commons Survey 126

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. It’s projected to grow by almost $9.4

Report 126

Report Social Media Tools ROI 126

Socialmedia.biz

FEBRUARY 25, 2020

Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion. As company leaders and teams focused on delivering their best products and services, customer social media demands outgrew what assistants or marketing departments could manage.

Consultant 102

Consultant Social Media Insurance Startup 102

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Direct Marketing Observations

OCTOBER 7, 2010

With 12seconds.tv, I had used a dozen times or so and I could see an application or a place for it in the crowded world of social applications and services. Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility.

Company 183

Company Social Media Microsoft Web 2.0 183

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Look to integrated container logistics company, Maersk , for inspiration.

Products 145

Products Social Media Brands Meme 145

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising 60

Advertising Social Media Brands CPM 60

The Marketing Blog

JULY 10, 2010

Home About In the Media Facebook & India Dear Airtel: It is about Customers & Conversations July 10, 2010.1:11 11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested.

Startup 191

Startup Web 2.0 FeedBurner Consultant 191

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

Engagement 118

Engagement Apple How To Startup 118

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play. What could you do better at in 2019?

Social Media 111

Social Media Marketing Policies Advertising 111

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. She’s a huge believer in B2B and consumer marketing converging, that data is the best internal branding storyteller and that only true, fast growth can rally teams together around a shared goal. Listen to the Podcast Now.

B2B 118

B2B Marketing Startup Apple 118

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.

Social Media 69

Social Media B2B Apple Authentication 69