agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Rewarding customer loyalty?

ROI 75

ROI Social Media Industry Insurance 75

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. That’s just a fact.

Discount 127

Discount Marketing How To B2B 127

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . These are relationships that pay off.

B2B 121

B2B Communities Brands Loyalty 121

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Socialmedia.biz

MARCH 17, 2021

For example, a client calling the company after visiting the website can get fed up due to long waiting times or unclear call quality. The marketing team should carefully analyze the rate of interest or ROI from every marketing endeavor and realign it to generate maximum profit regularly. . Competitively priced products in the market.

Discount 102

Discount Price Loyalty Buy 102

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. In simpler terms, ROI tells you if your campaign is paying off.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. The people – and the product. . Surprisingly, for many companies, the answer is often no. .

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

SEPTEMBER 21, 2023

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107

Metrics Examples Marketing HootSuite 107

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. companyname.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting.

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Build brand loyalty. The rumors are true.).

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%.

Campaign 150

Campaign Social Media UGC Marketing 150

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

MARCH 15, 2021

You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. Data and Automation More Than Ever Before.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand.

Examples 104

Examples Template Templates How To 104

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 4, 2023

Employee engagement is about more than productivity , after all. It should come as no surprise that getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. Here’s how to get your employees using social media for advocacy on your behalf.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JULY 28, 2021

Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty. Even for smaller brands, simply encouraging your customers to share photos with your product can provide instant and valuable marketing material.

UGC 98

UGC Brands Content Authentication 98

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Did you know 44% of customers research a product online before they purchase in-store? And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62