Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? LinkedIn-apalooza! What is important to them? Which communication mediums do they use?

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? LinkedIn-apalooza! What is important to them? Which communication mediums do they use?

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

NOVEMBER 11, 2008

And Then, On to the Job Search and Keeping Your Skills Fresh: LinkedIn – Not even optional; no longer open for discussion. Ask your contacts to recommend you on LinkedIn. Manage your online reputation. Related articles which may interest you: LinkedIn-apalooza! Start using LinkedIn right now!

Apple 145

Apple LinkedIn Skills Reputation 145

Almost Savvy

MAY 3, 2009

yet powerful platform to build a brand, control one’s online reputation?and I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now? Blogging provides a simple,?yet What is your take on blogs?

Reputation 154

Reputation Conference LinkedIn Lijit 154

Almost Savvy

JANUARY 12, 2009

You know that Joe, one of your LinkedIn connections, is very interested in learning how his company might be able to use Second Life as an innovative platform for training its employees worldwide. On LinkedIn, our network is clear. LinkedIn has a well defined process for facilitating introductions. in your network.?

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LinkedIn Lijit Avatar Reputation 172

Almost Savvy

AUGUST 28, 2008

First, I headed over to her company?s The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive. The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive.

Reputation 100

Reputation Lijit LinkedIn Virtual World 100

Almost Savvy

SEPTEMBER 9, 2009

You cannot be one person on LinkedIn (the hire-me-I’m-very-accomplished professional) and another on Twitter (the I’m-posting-endlessly-about-every-mundane-detail-of-my-life tweeter). Twitter, like all online activity, will become part of your reputation and brand, whether you like it or not. Add a short bio.

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Tips Twitter LinkedIn Reputation 279

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense. LinkedIn is a industry tool. December 20, 2007 at 12:28 pm toodoo » ?????

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MySpace LinkedIn Facebook Social Networking 114

Almost Savvy

NOVEMBER 11, 2009

This suggestion is a little late, but it would be interesting to explore how both consumers and brands/companies will keep track of all their communications as social media continues to explode, as well as go mobile. The platforms and devices used to communicate continue to fragment: multiple email accounts, social networks, chat, SMS etc.

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Mobile Lijit SMS LinkedIn 113

Almost Savvy

FEBRUARY 23, 2010

We’ve set up our LinkedIn profiles, started blogging, created websites, invited others to be our friends on Facebook and tweeted like crazy on Twitter. > For companies, .tel tel is a business card fully secure and customizable. > Reply Irene Koehler says: February 23, 2010 at 8:41 pm Good question, Marc.

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Directory Domain Name LinkedIn Reputation 223

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Thought Linkedin would have deserved a slot. JS-Kit Echo uses GetSatisfaction for their customer support. Love to have seen [link] among the list.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Almost Savvy

MARCH 1, 2009

In addition to my own site URL and email address, I include URLs to find me on LinkedIn and Twitter. Granted, sharing the link to your Twitter feed may not be for everyone, but every professional should have and promote their LinkedIn presence. I included my LinkedIn information and my city and state, though not my street address.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Whether it’s Flickr , StumbleUpon , Digg , del.icio.us , Twitter , Facebook , Sphinn , LinkedIn , blogs , blogs , more blogs , and even more blogs , you can find me looking for the most pertinent content that aligns with my interests. I guess I shouldn’t be surprised though, misery loves company right? Of course I do.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JULY 15, 2010

Someone made a comment to me that this blogger writes simply to look smarter than others but doesn’t have anything valuable to say — that’s the kind of reputation this type of complex writing actually gives off! As my company builds out our first blog- there are great tips in here, thank you. It’s not worth it.

Blogger 250

Blogger Engineering Flickr SEO 250

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) I’ll be happy to connect with you on LinkedIn for your disseminated information of value. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It lets you visualize where people are, as well as know what they’re doing via notes.

Microblogging 102

Microblogging API MySpace Yahoo 102