Diva Marketing Blog

NOVEMBER 11, 2010

Social media use is a contact sport, not a spectator sport. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. The Networked Nonprofit by Beth Kanter, Allison Fine.

Social Media 72

Social Media Brands Press Release Sports 72

Laurel Papworth

JANUARY 17, 2010

Which means the company who sent out the above invite, and the few who continue to differentiate between online and print in this specific way, need a new game plan. Some, like me, get fed up with being lectured that we should be on their private PR industry panel as a duty to the social media industry. With no strings attached.

Fashion 96

Fashion Blogger Eventful Social Media 96

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Host free events.

Small Business 98

Small Business Marketing Compete Directory 98

Social Media Strategery

JANUARY 27, 2010

Submit an announcement If you know folks that are moving up in the #gov20 industry, fill out this form. Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Government Job Resources USA Jobs – the U.S. There are so many different Coach Gallery designs and styles.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Diva Marketing Blog

MAY 19, 2009

Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. You wouldn't pitch a story on a snazzy new drum kit to Sports Illustrated simply because "the demographic is men," and similarly, you need to be sure you're sending the right message to the right blogger.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. They lived further away from where they worked. For example, 2015 is truly the year of “ROI.” Sales metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. In the campaign visuals, the sports retailer featured 25 sets of bare breasts of all shapes and sizes to promote their new line of sports bras.

Campaign 131

Campaign Social Media UGC Metrics 131

Laurel Papworth

OCTOBER 22, 2011

Or putting out a Press Release on How Press Releases Are No Longer Effective. Or are the stories mishmashes of other people’s original content – interviews, tweets, blog posts, statistics on Analyst websites and PDFs and press releases? Seriously ? The New Fourth Estate is Social Media.

Communities 108

Communities Social Media Journal Diagrams 108

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms).

Press Release 266

Press Release Class Industry Comments 266

Bill Hartzer

AUGUST 4, 2009

Alexa is a subsidiary company of Amazon.com typically known for its rankings of websites. Sports News. We love our sports stars and Celebrity athletes. When a sports celebrity screws up, well, we all want to know about it. Send out press releases. Examples – Articles on ESPN.Go.com are typical.

URL 112

URL Types Social Bookmarking Digg 112

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Ignite Social Media

DECEMBER 18, 2020

The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date. The “Pepsi Wild Cherry Your Wildest Dreams” contest will feature a panel of top industry insiders including Fat Joe, Mike WiLL Made-It, Mulatto, Quay Global, and Kenny Burns.

CPM 161

CPM Brands Remix Influencer 161

agora pulse

SEPTEMBER 2, 2020

Do you specialize in tech, beauty, sports, pharma, or like us, financial services? Set up costs of establishing a company, paying an auditor, and a lawyer. A good margin will vary considerably by industry, but a 10% net profit margin is considered average, a 20-30% margin is good and a 5% margin is low. Nail Your Launch.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Viper Chill

APRIL 15, 2010

If you like sports, celebrity gossip or anything niche like that, then read their sections in newspapers or follow blogs about the topics online. Their typical days are spent putting together press releases or writing copy for important website pages. If you want to read, then it’s cool.

Skills 76

Skills Sites Blogger Hubpages 76

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Company News. Industry News.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Company News. Industry News.

Types 60

Types Content Diagrams Posterous 60