Bill Hartzer

AUGUST 16, 2010

You want to reach out to people who have not heard of you or your company before. If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. For breaking news in your industry, there is no “best time&# except for “5 minutes ago&#.

Press Release 143

Press Release Engineering News Social Bookmarking 143

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Your competitor recently released a new product? Share this on Reddit. Real people. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Guess what? His response?

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Press Release How To Radian6 Blogger 129

Bill Hartzer

JANUARY 12, 2011

In the hotel industry, it is common for a hotel description to be used more than once. Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month. Be careful who you link to, you are the “company you keep&#. Share this on Reddit.

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Engineering Press Release URL Domain Name 154

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Bill Hartzer

MAY 14, 2010

So, if you are a company that sells “red widgets&# , how would you go about getting a top search engine ranking for “red widgets&# ? It really depends on your industry that you are in, but generally speaking there’s going to be some way to add additional content to your site. Share this on Reddit. Doing it Yourself.

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Engineering Sites Widget Tips 100

Saying It Social

MAY 18, 2010

Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. Pingback by Upcoming Events for Growing Companies « Small Business Center | July 4, 2010 | Reply [.] Saying It Social [.]

Social Media 168

Social Media Marketing Small Business Cost 168

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

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MySpace LinkedIn Facebook Social Networking 114

Bill Hartzer

MARCH 29, 2011

– Press Release Web Sites (prnewswire.com, prweb.com, marketwire.com, businesswire.com). Find articles or press releases that have been recently posted on your subject. Press releases are getting pretty over-done now, so you really have to watch out. – write about a company in your industry.

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Press Release Content Message Boards Domain Name 128

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), It can happen—negative commentary about you or your company gets posted online. Share this on Reddit. Or maybe it just hasn’t caught on.

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Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers).

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Blogger Press Release Advertising Review 177

Social Media Marketing

JULY 10, 2013

Industry Viewing habits of television continue to change: 19% of TV homes are now broadcast-only (up from15% just two years ago) , meaning that homes are dropping cable subscriptions. The 10 most innovative companies in Asia (according to Forbes) include online/mobile/social powerhouses Baidu, Rakuten and Tencent Holdings.

Social Media 167

Social Media Storify Flipboard Press Release 167

Razor Social

APRIL 4, 2018

This happens because companies behind the site go out of business or other reasons. Press release distribution. Just like in case with directories, mass press release distribution is a risky link building tactic. Broken link building. Photo by Hans-Peter Gauster on Unsplash. Maybe you won’t use them at all.

NoFollow 98

NoFollow Directory Press Release Syndication 98

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Read this Mashable guide. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Well, 13-year-old Reddit genius Adam Fuhrer provides his thoughts. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. ” — MarketingLand.

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Tools Social Media Netvibes Sample 207

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Which emerging platforms are essential (or even worth investigating)? Which explains a lot.

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Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

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Statistics Research Social Media B2B 190

Bill Hartzer

AUGUST 4, 2009

Alexa is a subsidiary company of Amazon.com typically known for its rankings of websites. Whatever they’re selling for $47, well, I just don’t want anything to do with it: and certainly it’s stuff like this that’s making the whole internet marketing/SEO/Search Engine Marketing industry look bad. The Update.

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URL Types Social Bookmarking Digg 112

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? …and so on.

Influencer 278

Influencer How To Press Release Blogger 278

Sprout Social

FEBRUARY 18, 2020

As you continue to grow online and in your chosen industry, your style guide will determine how you want people to identify you and what you can do to maintain a cohesive presence. So, if your brand is on Snapchat, Reddit, TikTok , etc., Some brands send every Tweet and Facebook post as the company.

Social Media 144

Social Media How To Hashtag Guidelines 144