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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Is he/she certified?

Questions 313
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Definition: Owned Earned Shared Paid Media.

Marketing 195
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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Where’s the reader value?

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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.