article thumbnail

10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with.

Strategy 130
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116
article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 124
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

article thumbnail

Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But that’s just the beginning.

article thumbnail

Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. It answers FAQs, and queries about customer orders.

FAQ 121
article thumbnail

4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118