Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment! You can check out the full social media strategy below.

Social Media 113

Social Media Strategy Policies RSS 113

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Can you describe what your company does in 120 characters or less?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 141

Social Media Strategy Consultant Blogger 141

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Adam Cohen

JULY 16, 2010

Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. (By the way, I’m glad to hear he stopped the oil spill). It is solely my opinion.

Badge 201

Badge Disqus Web 2.0 Retail 201

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Yes, social media applies to B2B.

Social Media 149

Social Media B2B Strategy Consultant 149

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. The document should be updated quarterly in line with platform changes and company policy changes. Although there are numerous templates available online, no size fits all.

Policies 218

Policies Social Media Guidelines Foursquare 218

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Try to return something to your own company. Have them document EVERY question they receive.

Social Media 150

Social Media Strategy Consultant B2B 150

Justin Levy

JUNE 30, 2010

From the back cover: Based on interviews with their current and former employees, competitors, professors, and friends, Brandt details their early lives, the origins of their idealism, and the strategies underlying Google’s relentless expansion.

Review 211

Review Feed Reader Creative Commons RSS 211

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Im Jay Baer.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. You might think “you can’t just have employees sharing information over social media about your company&#. But your employees will do it anyway.

Policies 186

Policies Education Social Media Marketing 186

Jason Yormark

FEBRUARY 18, 2010

For years, I’ve attended the Search Engine Strategies and SMX events and the biggest difference by far is in the audience. So many companies have good intentions and launch, but never back it up with real people and responses. I wasn’t expecting that many that quickly.

Apple 200

Apple Embedding RSS Disqus 200

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Mindjumpers

SEPTEMBER 24, 2010

A little more than a decade ago, many companies had no websites. In little over ten years, the corporate site has become a crucial component of the marketing and communication strategy. Today, companies face a new challenge: social media. Too bad since blogs are really social media hubs and more.

Social Media 220

Social Media Forums Disqus Social Networking 220

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Mindjumpers

SEPTEMBER 20, 2010

– Make your story unique, so the audience gets an impression of your company. 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign! – Relate it to the specific needs of your target audience. – Tell a story that is believable and builds trust in you. me says: September 30, 2010 at 8:16 am [.]

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

JULY 7, 2010

They’ve only been offered a minimal sponsorship from a beer company – money that went to producing new creative bottle instruments. Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? Written on March 16, 2010 by Josh Peters in ORM , SEO , Social Media , Strategy 1 Comment - Leave a comment!

Reputation 209

Reputation Press Release SEO Lijit 209

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Your social media strategy should do this too. Show them aspects of your company that they didn’t already know. Please help me think about it more.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay. I’ll have three posts on hiring for social media up there next week so stay tuned for some good info.

Lijit 100

Lijit Widget eBook Disqus 100

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Freelance Social Media

JULY 8, 2010

We hired a company at that start of the year called Brain Bucket out of Kansas City and they have helped us develop our web site www.topekasubways.com and we have started up a facebook page and a twitter account. In most of these we were behind the times as most companies had already developed these areas. Thanks again.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Freelance Social Media

JULY 9, 2009

According to the June 2009 survey of over 500 marketers, 66% of respondents were planning to integrate their email marketing campaigns and social media sometime in 2009, and 48% of respondents have already formulated a strategy for linking the two channels. About the author Meghan Brozanic wrote 2 articles on this blog.

Campaign 138

Campaign Social Media Foursquare Marketing 138