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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. Multiple studies show that stories are far more persuasive than facts and data alone. The company itself?

Chemicals 187
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Since we’ve worked up an appetite, let’s consider nutrition companies.

Brands 183
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SEO Isn’t Dead. The New SEO

Firebelly

Anything that people will want to read/study/watch. And companies that made their living doing SEO stuff have now turned to becoming writers, photographers, video producers, and podcasters. Photo credit: Adam Foster (Flickr, Creative Commons). Good content matters. Things that people will find valuable and interesting.

SEO 178
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5 best growth marketing strategies for B2B

Socialmedia.biz

Image by TopRank Marketing / Creative Commons BY. This impressive growth was achieved by companies that used specific development strategies with efficient marketing tactics and future profits analysis. Below is the list of the best growth marketing strategies used by the most successful B2B companies in the industry in 2016.

B2B 60
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Why Transparency Matters

Akamai Marketing

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The real lesson is (drum roll please) transparency.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

A5: It was when I worked remotely for a publishing company. A3 I studied journalism in grad school. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas.

Education 102