Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

B2B 352

B2B Platform Social Media Twitter 352

Rebekah Radice

JUNE 19, 2017

That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” How you can master the top social networks. What tools and processes will effortlessly let you track and measure your social media efforts… This course is for you.

Course 60

Course Social Media How To Marketing 60

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. SEOMoz, like Wistia, is both a software company and an online community.

Company 153

Company Analytics Software Video 153

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

B2B 226

B2B Social Media Marketing Influencer 226

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 231

Twitter B2B LinkedIn Brand Monitoring 231

The Realtime Report

AUGUST 27, 2021

Has your company’s website been lacking in traffic and engagement as of late? Of course, once you start churning out good quality content, you need to stay consistent. The perfect place for doing this is on the company’s social networking accounts. 5 Ways to Boost Your. Content Marketing Strategy.

Strategy 168

Strategy Content Marketing Social Networking 168

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. understand how to find and Engage social networks online.

Training 76

Training Course Social Media Press Release 76

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 160

Instagram Tools Hashtag Authentication 160

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels. And 72% believed that it helped them in their social selling.

Brands 120

Brands ROI UGC Authentication 120

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Laurel Papworth

APRIL 19, 2010

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. Sydney Social Media Courses (0).

Eventful 80

Eventful Company Social Media Conference 80

Laurel Papworth

MAY 23, 2010

on mistakes companies make when using Twitter for business. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. This is a series of posts (one a day so another one tomorrow!)

Diagrams 85

Diagrams Company Twitter Telecommunications 85

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 94

Hashtag Analytics LinkedIn Content 94

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. Are Users Unliking/Unfollowing Brands on Social Media? Source: GlobalWebIndex. Source: Unmetric.

Brands 181

Brands Sample Samples Facebook 181

Ignite Social Media

JULY 10, 2020

While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Case in point: me.

Yammer 262

Yammer Facebook Travel Engagement 262

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Mindjumpers

DECEMBER 28, 2010

During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves.

Social Media 218

Social Media Fashion Technorati Campaign 218

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” It’s not all about playing defense, of course.

Brand Monitoring 157

Brand Monitoring Brands B2B Review 157

Mindjumpers

NOVEMBER 1, 2010

Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc.,

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. That’s why many smaller companies are turning to so-called micro-influencers.

Trends 168

Trends Marketing Influencer B2B 168

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? The scope of the social media policy. Policy enforcement.

Policies 146

Policies Social Media Guidelines Sentiment 146

Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. Super-excited! So: LinkedIn. Rapportive. How cool is that?!

LinkedIn 206

LinkedIn Banking Reddit Social Networking 206

The Realtime Report

JANUARY 13, 2020

When you are on a freelance basis, you can terminate your contract or, once you have completed a particular project, stop cooperation with a certain company. Intensives, master classes, online courses should be chosen carefully. This is an advantage, of course, but sticking to it is quite difficult. How to Prepare for Freelance.

Project 145

Project Skills Class Course 145

Ignite Social Media

JANUARY 5, 2023

Some sources say Elon Musk is actively looking for a new chief executive of the company, though the search may take time. According to the New York Times, Musk is seeking to save $500 million in non-labor costs and has laid off or fired nearly 75% of the company’s workforce since completing the purchase. Final Thoughts.

Twitter 85

Twitter Brands Apple Cost 85

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Facebook is the Gateway Drug of Social Media (12). Related Posts.

Questions 225

Questions Social Media Privacy Posterous 225

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

MAY 22, 2012

” This was hogwash of course. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. ”—if the concept of social business is misunderstood or improperly applied. Sales is Sales’ job.

Jive 187

Jive Yammer Training Social Networking 187

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. POLICE ADVISORY ON FAKE CASH GIVEAWAYS ADVERTISED ON SOCIAL MEDIA The Police have observed a spike in the number of… Posted by Singapore Police Force on Wednesday, April 8, 2020. Human error. Everyone makes mistakes.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 97

Reputation System Brands Knowledge Base 97

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76