Convince & Convert

MAY 9, 2024

By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. Some companies are able to run all pieces in-house, others outsource them completely. Niche targeting. In our case, we utilize the amazing Content10X team for this.

Brands 115

Brands Apple Cost Advertising 115

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. In reality, these can be vanity metrics.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Is brand advocacy right for you?

Brands 125

Brands ROI UGC Authentication 125

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Conversions In 2024, conversions (purchases, signups, etc.)

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. You need to establish the value equation for your company or client and provide results that meet that framework. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 123

Discount Marketing How To B2B 123

Socialmedia.biz

MARCH 17, 2021

Low client conversion rate . For example, a client calling the company after visiting the website can get fed up due to long waiting times or unclear call quality. The marketing team should carefully analyze the rate of interest or ROI from every marketing endeavor and realign it to generate maximum profit regularly. .

Discount 102

Discount Price Loyalty Buy 102

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 127

Marketing How To Sample Samples 127

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Marketing KPIs.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

Influencer 98

Influencer Brands Collaboration Authentication 98

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. CharityName.

Loyalty 60

Loyalty Twitter Brands Sample 60

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%.

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales. And ultimately market growth.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI).

Template 167

Template Templates Trends Content 167

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. Tailor your measurement strategy to your goals. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. This approach attracts more leads and increases conversion rates.

B2B 69

B2B Campaign Statistics Data 69

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. Tailor your measurement strategy to your goals. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. This approach attracts more leads and increases conversion rates.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting.

ROI 48

ROI Loyalty Embedding Metrics 48

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.

Social Media 86

Social Media Marketing Loyalty ROI 86

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Oktopost

MARCH 15, 2021

You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

AUGUST 4, 2023

It should come as no surprise that getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty.

ROI 62

ROI Real Estate Team Social Media 62

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116