Buzz Marketing for Technology

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

Meeting 232
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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Remember – when you’re there alone there is no one to compete! Sales people that tweet their own ideas or find blogs articles that espouse their position – make it easy to connect with buyers. Content is the new collateral.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 205
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Microsoft as a company not only understands the changes afoot, but is the only company that has direct involvement in all the different aspects of digital media like paid, earned, and owned media, back end and front end technologies (from the OS to the presentation layer), and a solution for all sorts of computing devices.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Focus groups just can’t compete with situations like this. But where we may fall short is the reverse: using online data to improve brick-and-mortar efforts.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. So, yes, we’ll compete and customers will decide who is best!

Microsoft 235