HOW TO: Make Facebook Your Company Newsroom – My Mashable article
Josh S Peters
SEPTEMBER 18, 2009
HOW TO: Make Facebook Your Company Newsroom. This is just a quick FYI to let you know I have another article published on Mashable today.
Josh S Peters
Company Related Topics 
My first week at The Search Agency pt 1
Josh S Peters
MARCH 7, 2011
Success or failure no long just affects me and my client, it now affects an entire company full of people. A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. via bus).
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The Social Reflection Theory
Josh S Peters
JUNE 8, 2011
There are some interesting correlations to how active a company is in social media and it’s stock prices which is often used as an indicator of the companies health and it’s future. We’re really just at the beginning of seeing how this new evolution of communication is going to affect companies and their futures.
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Consumers seem to like articles over ads
Josh S Peters
APRIL 6, 2013
Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements. Online Marketing Stats Content Marketing Online Marketing Stats'
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Horizon Media Partners With BuzzFeed and Its Social Storytelling Program
Josh S Peters
AUGUST 23, 2013
All I’m saying is that this all came together after I joined the company (coincidence?). All jokes aside, this is a big announcement and one I’m quite proud of and excited about. If you have a second check it out. Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program.
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My first week at The Search Agency pt 1
Josh S Peters
MARCH 7, 2011
Success or failure no long just affects me and my client, it now affects an entire company full of people. A little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. via bus).
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Where Do Forums Fit Into Social Media Marketing?
Josh S Peters
DECEMBER 15, 2010
As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Plastic surgeons get it.
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Where Do Forums Fit Into Social Media Marketing?
Josh S Peters
DECEMBER 15, 2010
As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Plastic surgeons get it.
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No Bullshit Social Media Review
Josh S Peters
DECEMBER 26, 2011
. “Joining the conversation and engaging with your customers, providing value to earn trust and influence, and other gospels they preach are critical to companies understanding the ethos of social media. A company requires a back end to the ethos that has something to do with driving business.’
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4 concepts to optimize and simplify your online presence
Josh S Peters
FEBRUARY 16, 2011
It should be the guiding force behind your decisions because it’s what your company stands for. When was the last time you looked at your company’s mission statement? You probably did this when building the business plan for your company and now is the time to revisit it. Do you have a mission statement?
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Which is more popular, Amazon or it’s Kindle?
Josh S Peters
MARCH 23, 2011
People are much more engaged by, interested in, and willing to communicate with the product social properties than the company social properties. My theory on this is that we have a deeper connection with the products a company makes, because we physically use them, than the company that makes them.
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DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.
Josh S Peters
DECEMBER 10, 2010
These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. The current Belle of the marketing ball is making enormous strides in the way customers and companies communicate and interact with one another. can and should all work together.
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DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.
Josh S Peters
DECEMBER 10, 2010
These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. The current Belle of the marketing ball is making enormous strides in the way customers and companies communicate and interact with one another. can and should all work together.
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MY first week at The Search Agency pt4
Josh S Peters
MARCH 13, 2011
I didn’t realize exactly how important culture was to me in a company until I started working somewhere that valued it. I think this is where a lot of their strength as a company comes from, and where companies in the future will gain their strength. It’s been a great week culturally.
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All of Seth Godin's Free ebooks in one place | Shuaism
Josh S Peters
SEPTEMBER 16, 2009
Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. This one is based around the needs of companies. It’s about companies that can help you make something happen… I think I should be on that list Bonus links!
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Social Media Integration – How do all the pieces fit?
Josh S Peters
JANUARY 25, 2011
Personally, the first thing I do when looking at a company is see if they have a Twitter, Facebook, etc. I’m not alone either, as more and more people are getting involved they’re expecting more and more from companies. account and then look at them. What do you think?
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The Convergence of Search and Social Part 2 – Social Media
Josh S Peters
JANUARY 9, 2013
A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community.
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188 Personal Update: I’m changing jobs
Josh S Peters
MAY 25, 2012
They seem to have a tight knit team of folks who like what they do and the company they work for. I like the people I have met and appreciate that a good portion of the interview was about how / if I would fit in with the others already working there. It’s exciting to see and I’m excited for my first day.
NMM: The Prestige of Social Media
Josh S Peters
FEBRUARY 7, 2011
Today for the New Mix Marketing blog I wrote about how integrating social media in your awareness campaigns can help keep the image of your company buoyant and keep your products worth your asking price in the minds of your customers. Take a look and let me know what you think. The Prestige of Social Media. Thanks for reading, Josh S Peters.
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What exactly ARE your ethics?
Josh S Peters
SEPTEMBER 29, 2009
Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. Well in your company you probably have people who represent the company in many ways. The good news is that they didn’t.
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113 An Open Letter To Those B g About Instagram Ads
Josh S Peters
OCTOBER 4, 2013
Do you think the hosting companies who supply the bandwidth for the Instagram servers are just giving it to them for free? Do you think the engineers who make updates and keep the system running work for free? Without money Instagram disappears. Without money everything you love about the service goes away.
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142 The FINAL word on Social Media ROI | Shuaism
Josh S Peters
OCTOBER 20, 2009
Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!
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161 The Hedgehogging Social Media Bus
Josh S Peters
JUNE 9, 2011
Both concepts are important when it comes to launching a social media program inside of your company. The Bus concept is that in order for you to be able to do that well you will need to get the right people working with you. Take a look at The Hedgehogging Social Media Bus and let me know what you think. Thanks for reading, Josh S Peters.
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Utah CEO Article on Document Sharing
Josh S Peters
MARCH 5, 2010
Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.
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100 How Johnnie made his own game
Josh S Peters
OCTOBER 28, 2009
Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. Storytelling.
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124 NMM: The birth of the CCO… Chief Culture Officer
Josh S Peters
FEBRUARY 14, 2011
One where a company measures it’s success not in just dollars and cents but in employee happiness and internal communication? I’ve even seen an opening or two for a VP of Social Media and one CSMO (Chief Social Media Officer). How far away is the CCO or CCCO?
Using Social Media in a Brand Marketing Campaign
Josh S Peters
NOVEMBER 30, 2009
The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Using social media in a brand marketing campaign can help make your brand more tangible.
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113 HOW TO tell a boring story in an interesting way
Josh S Peters
NOVEMBER 8, 2011
Tony Hsieh could have written a very boring book about his company, but instead he wrote a very interesting and compelling story (aff) about the struggle to start (and then save) Zappos. . “Boring” products or “boring” business stories are a tough thing to overcome sometimes.
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Social media and the outdoors? Only at the ORSM09!
Josh S Peters
JULY 22, 2009
One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products.
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More businesses should use LinkedIn for job applications
Josh S Peters
OCTOBER 18, 2010
More companies should look at this approach and take note. It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be. That’s it.
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The Convergence of Search and Social Part 6 – Content
Josh S Peters
JANUARY 24, 2013
This is the sweet spot for most companies because you have complete control and you don’t need to outsource your content to an agency of 3rd party. This is the option taken when you have an internal person or team who can handle the content creation and they have the time to create the necessary content.
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People, Brands, and Social Media at the Orsm09
Josh S Peters
JULY 24, 2009
However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. While I might have expected more from a brand whose parent company is so heavily engaged in social media (Fiskars) but it’s nice to see Brunton leading the charge with Gerber not too far behind.
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100 What do PPC (pay per click) and Twitter have in common? Everything
Josh S Peters
NOVEMBER 3, 2009
If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.
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100 10 Search and Social Posts You Don’t Want to Miss (1.7)
Josh S Peters
FEBRUARY 22, 2013
The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation.
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Guest Post – Twitter: It’s Not Just About The Numbers
Josh S Peters
NOVEMBER 18, 2010
This is important to keep in mind, especially if you use Twitter to market yourself, your brand, or your company. What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get.
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189 The Search and Social Weekly (1.1)
Josh S Peters
JANUARY 4, 2013
How to fix (or improve) your company’s social media program. This is a phenomenal article about how to turn around what’s currently happening with far too many company’s social media programs. Enjoy the links below and let’s make this our best year as internet marketing professionals yet!
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Using Social Media in an Awareness Campaign | Shuaism
Josh S Peters
NOVEMBER 23, 2009
This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.
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Using Social Media in a Loyalty Campaign | Shuaism
Josh S Peters
DECEMBER 4, 2009
Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. People are spending more and more time online so making the delivery of info, deals, etc more convenient and giving it to them where they are will always help the perception of your company.
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Social Media for Lead Generation and Acquisition | Shuaism
Josh S Peters
NOVEMBER 18, 2009
Setting up Social Media for Lead Generation and Acquisition If your company is already involved in social media then you should have your listening strategies and tactics in place so you know where your customers are and what they talk about. If not, now would be a good time to start. Alternatively you can get savvy people to help you run it.
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The Convergence of Search and Social – Part 1
Josh S Peters
JANUARY 7, 2013
When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on. The pyramid above is layered from what social media is the most effective at to what it’s less effective at.
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170 What's THE most important part of Online Reputation Management (ORM)?
Josh S Peters
MARCH 16, 2010
Who ever it is make sure they know what your company’s position and strategy is for online reputation management. PR Who is already handling your brand’s image? Is it every employee’s responsibility, a dedicated departments, or an agencies? However you split it, ORM is all about your Public Relations.
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209 Book Review And Giveaway: The Real Truth About Social Media
Josh S Peters
DECEMBER 6, 2011
Learn where to draw the line between being open and leaking company secrets and you will be a jewel in your customer’s eyes. Now imagine that all of the people who contribute to your paycheck with their purchases found out that you’ve been lying to them… not a pretty picture is it?
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201 Free Twitter Seminar
Josh S Peters
OCTOBER 16, 2009
What we have done is gather our knowledge based on our various areas of expertise and put together a training program that includes, but definitely isn’t limited to: How to use Twitter to extend your brand How Twitter can fit into your organization’s sales cycle How to find the right mix of using Twitter like a TV station, town hall, cocktail (..)
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Dear United Airlines, Invest your money where you really need it. Customer Service
Josh S Peters
OCTOBER 4, 2011
Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. We all remember the United Breaks Guitars fiasco right? It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided.
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