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5 New LinkedIn Features You Might Have Missed in 2020

Later

If LinkedIn isn’t part of your social strategy, it could be time to think again. This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral. Sponsorships?

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too.    Unsurprisingly, Threads and Instagram integrate really well, so it’s easy to cross-post from one platform to the other.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. — Sprout Social (@SproutSocial) July 4, 2022. How to use hashtags.

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Shifting strategies: What you can learn from a network-specific social program

Sprout Social

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. As for our internal team model , we divided our social team’s responsibilities to align with these types of networks. What is an awareness network? What is an engagement network?

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B2B Social Media Strategy for a Post-COVID World

Oktopost

Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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