Buffer Social

AUGUST 30, 2023

We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? They feel a sense of belonging in this group and are genuinely interested in supporting, assisting, sharing, and learning from each other.

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

NOVEMBER 27, 2023

Industry-specific connections via our industry peer groups are especially helpful because advice comes from people who understand the challenges of the job first-hand. They aspire to build their own personal brand outside of the brand(s) that they represent on social. Remember: The community is about them , not you.

Communities 80

Communities Community building Industry Crowdsourcing 80

Ignite Social Media

JUNE 1, 2022

But of course, a good ad also comes with good quality content. Some ideas to incorporate into your content are as follows: Notable speakers and guests, Discounts for the event, Early bird discounts, Special session topics, Exclusive merchandise or giveaways, Video highlights or teasers. Strategize Your Content. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's no longer about quantity over quality.

Feed 164

Feed Feedly News Tips 164

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. Does your content convert at 50-83%?

Content 162

Content Training How To ROI 162

Oktopost

MAY 12, 2021

That includes building up hype for your next product launch, interacting with other satisfied customers, and educating themselves about your products and services before making a purchase. Online brand communities provide an easy way for customers to interact and engage with your B2B brand. 6 Tips for B2B Brands Community-building.

B2B 123

B2B Communities Brands Loyalty 123

The Realtime Report

JANUARY 29, 2019

The best social managers build constituencies with purpose and a strategy for growth. They administer a steady flow of content that’s timely, relevant and encourages feedback. Yet, with the demand for new communities and the never-ending desire to increase engagement, such best practices for moderation become overlooked.

Communities 126

Communities Wikipedia Collaboration Discount 126

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Decentralized Content. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

The Realtime Report

FEBRUARY 17, 2022

Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Community Building.

Brands 91

Brands How To Hashtag Influencer 91

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

APRIL 22, 2019

According to Instagram, they’ve learned that younger audiences, in particular, are “ spending more time with amateur content creators and less time with professionals ( Instagram ).” This shift in content consumption has led to the social platform investing heavily in Stories and IGTV. The move to Private Groups.

Trends 142

Trends Social Media Instagram Influencer 142

Mindjumpers

APRIL 12, 2011

There are several community building tools for blog promotion. If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. Knowing your readers’ needs can help you to frame your content accordingly.

Communities 222

Communities Forums Community building Blogosphere 222

Hootsuite

SEPTEMBER 7, 2022

MasterClass did a great job promoting Kris Jenner’s guest appearance by teasing content in different ways, including a standard post… View this post on Instagram. If you lead virtual classes or have alumni around the world, an online community is essential. Communities can take many forms, too. Generate UGC.

Education 96

Education Social Media Tips HootSuite 96

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. As has been the trend throughout 2020, video remains the content format audiences are most likely to consume. Create Community.

B2B 139

B2B Social Media Strategy LinkedIn 139

Convince & Convert

MARCH 4, 2015

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” If you fear your content may sometimes lull readers to sleep, check it out. Ask your audience.

Skills 60

Skills Content Marketing How To 60

Buffer Social

JULY 18, 2023

Let’s jump right in: Say ‘No’ to Fluff Content Fluff content is light-hearted, entertaining, or generic, often lacking meaningful information. Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. ” How to get over fluff content?

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Pam Moore

JANUARY 17, 2018

This will impact how content is prioritized in your news feed. Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” ” He also adds “you'll see less public content like posts from businesses, brands, and media.” This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. And that can help you battle social media burnout.

Team 130

Team Social Media Management Skills Trends 130

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Etching your specific objectives will help determine not only what social platforms you choose, but also the content you create and the audience you target.

Platform 78

Platform Social Media Small Business Instagram 78

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. And sometimes, the inspiration for a piece of content doesn’t come fully formed. Hone your skills daily.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Convince & Convert

AUGUST 8, 2013

Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. But still, how many competitors would even consider it in the name of interesting content?

Collaboration 142

Collaboration Communities Social Media Tumblr 142

Hootsuite

MARCH 2, 2023

You can also offer incentives for signing up, such as discounts or exclusive content. Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time! Source: Bothelp 4.

Social Media 134

Social Media How To Discount FAQ 134

SocialFish

JANUARY 21, 2011

I’m going to take this opportunity to let you know that we’ve joined forces with CommPartners to work on some really exciting projects incorporating social media and community building into educational events. Consider breakout groups similar to onsite learning labs. Create a community of webinar participants.

Collaboration 234

Collaboration Eventful Exercises Education 234

Socialmedia.biz

JANUARY 25, 2019

According to the growing evidence in favor of civic engagement, when people, especially the youth, use social media to discuss the news, they are more likely to indulge in community building activities, like volunteering and voter registration. Political Harassment.

Social Media 85

Social Media Exercises News Sentiment 85

Sprout Social

APRIL 11, 2022

Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. You could read, but you weren’t creating content. This is a group with a lot of inbound brand interest. This could be content, like AMAs with PGA players. There may be a community relevant to your brand already.

Brands 87

Brands Applications Communities Yahoo 87

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Focus on Content. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags are words and numbers following the # symbol that categorize and track content on social media. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 116

Hashtag How To Guidelines Telecommunications 116

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Servers can be public or private spaces.

Template 100

Template Templates Eventful Hosting 100

Convince & Convert

JANUARY 13, 2015

So how can we extrapolate these findings to creating and strengthening bonds within an online community? Give your online community a nickname that’s exclusive amongst your group members. Nicknames give that feeling of exclusivity and intimacy which can provide a shortcut to emotional connection to the community.

Communities 60

Communities UGC Loyalty Real Estate 60

agora pulse

DECEMBER 11, 2018

Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back to normal. ” and hello to real engagement, leads, and community building. So long to “Nice shot! ??” How about you?

API 102

API Instagram Hashtag Notification 102

Sprout Social

FEBRUARY 16, 2023

What content formats (design, visual) are your competitors prioritizing? Based on their existing content, how would you rate their level of investment? What can you infer about their priorities based on their social content mix ? Brands can lean into this by embracing social as a multi-way communication tool.

Social Media 108

Social Media Marketing Atlassian Team 108

Pam Moore

MAY 27, 2016

Know the difference between real value and content that is spam. The norms, language, tone of content and conversations is different. Take the time to make sure the content is relevant for the platform for which you are posting. Spam groups with content or invite people to groups unknown. No bad butt photos!

Facebook 113

Facebook Marketing Groups Groups 113

Stay N' Alive

JUNE 15, 2017

You need to build trust, and a relationship with your audience online if you want them to have any interest in your product/service. Not to mention, have content that makes them hungry for more as opposed to just selling to them in your posts. Study online forums and social groups to find out what is hot with your audience!

Social Media 48

Social Media Forums Community building ROI 48

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Couple your email newsletter content with additional website content on a blog for improved commenting. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.

Social Media 232

Social Media Press Release Marketing Widget 232

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers.

Research 78

Research Template Templates Training 78

Pixlee

JANUARY 12, 2022

What is a Community-Driven Brand? While a “community-driven brand” can incorporate many elements, it generally revolves around: Customers as members of a group. Keep in mind that this isn’t limited to niche brands or industries — a community-driven brand can have a community built around a product or as its product.

Communities 52

Communities UGC Marketing Newsletter 52