Jeff Esposito

JULY 12, 2012

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. Once you have that, head over to the social side and plan out how you’ll grow a community from there.

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Social Media Communities Organization Examples 43

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

DECEMBER 20, 2010

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Ability to Communicate. Knowledge of the Business.

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Social Media Crowdsourcing Team Project 41

Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Social media is something that no one can truly own. It’s true in my case at least.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JUNE 29, 2011

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Making money. Generating sales. Increasing brand awareness.

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Social Media Metrics Loyalty ROI 44

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. Are we as a culture addicted to social media? Speaking for myself, yes, I’m addicted to social media for sure!

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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Focus Group Groups Groups Social Media 43

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? Lauren Vargas Sr. I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

MAY 13, 2013

This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. exclusive content. What say you? What is your golden key?

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Community building Discount Communities Social Media 40

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. Robinson cuts straight through the crap and delivers community managers with a useful guidebook for them to follow. You do social media in some capacity.

Loyalty 44

Loyalty Review Communities Social Media 44

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now. For a company.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. Having a kick ass community without a sexy product – this proposed panel will feature Mike Schaffer, Ms.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

MAY 1, 2013

This holds true for customer service, social media or community managers. Open honest and easy to share on a website or socially – a great asset for all of the earlier mentioned disciplines and also for sales folks. Social Business social media FAQ Heady Topper John Kimmich The Alchemist Brewery'

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FAQ Video Questions Social Media 47

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement.

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Case Study Organization Reputation Communities 54

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. 2) Make it relevant – customers in your community want to know that you are relevant.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

FEBRUARY 1, 2013

It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. Definitely worth reading if you have a social media profile. This has been one hell of an exciting week. Don’t believe me?

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

JANUARY 4, 2013

Shy of the Social Media Spotlight? this is a great read from the Harvard Business Review that takes a look at why those still scared of social media should just get over it already. This is a good article to share with folks in your company who fear what MIGHT happen if they use social media. Get Over It.

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Trends Meeting Communities Review 36

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Many of you may be asking how you can track dollars from social media.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

OCTOBER 28, 2010

As a result of joining a brand community indicate how much you agree with these statements. There is no question that brands are jumping on the social media bandwagon in record numbers. Universal McCann came up with the Wave 5 study on the socialization of brands that offers some great insight.

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Brands Study Social Media Communities 30

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JULY 29, 2011

Brands and Consumers Create Value Together – do you have a customer-facing community or have you participated in a company’s community? If Social Media Was Around For The World Wars – these are some pretty cool sketches of old-school style war propaganda posters using social as the platform.

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Posterous Collaboration Hashtag Price 33

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Where Does Social Belong? –

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

DECEMBER 30, 2010

Last week my friend Danny Brown posted on the ROI of social media. Now instead of dollars and cents, he looked at how we all give back to our communities. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you. I appreciate you coming to this site whether its your first or 50th visit.

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ROI Communities Social Media Sites 28

Jeff Esposito

FEBRUARY 23, 2012

Community vs. Social: Does It Matter What You Call It? – One of the biggest arguments that I see among peers is on the topic of community management. Can a community be hosted on a social site, or is social just a platform to expand a community.

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Data Real Estate Tumblr Retail 28

Jeff Esposito

MARCH 9, 2011

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting? Sound good?

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Crowdsourcing Small Business Meeting Conference 44

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

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Conference ROI Small Business Metrics 40

Jeff Esposito

SEPTEMBER 2, 2011

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. 6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program.

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iPad Social Media Eventful Communities 39

Jeff Esposito

JUNE 3, 2011

Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent).

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Journal Community Platforms Social Media Data 39

Jeff Esposito

APRIL 1, 2012

While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and social media fields. Social media is a 24-hour buzz-cycle, but for 99.9 I am sure that for the most part that the answer is no.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. I will also be on hand to discuss how we do things at Vistaprint.

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Lithium Case Study Forums Conference 33