Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Great question Scott and you inspired me to write this post.

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that. This is a classic portfolio management question.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Tags: social media. You are a hero.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JUNE 27, 2008

online communities. social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. BlackBerry. boris mann.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. And I get some really great insight from the community on LinkedIn.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. However, IBM believes in dialogue among IBMers and with our partners, clients, members of the many communities in which we participate and the general public. Speak in the first person.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Liveworld 100

Liveworld Company Storify Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

OCTOBER 11, 2008

community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). an online learning community : This space is open for discussions. learning communities improve student learning and engagement? EdLinks : A Social network for Learning 2.0 Ning, Jane Hart ).

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. That can be customized to the experience you want to create for your users.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

OCTOBER 14, 2008

online community. social software. cartoon heart on learning to listen: how pr can join the social media conversation. Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet). Data Protection Act. digital television. internet libel. journalism. netvocates.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. In Web 1.0 But in today's Web 2.0 world all you have now is your content.

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

JULY 2, 2008

Is it okay for a learning professional to be unaware at this point of social media and its impact on learning and work? Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. I'm not sure I buy this.

Wiki 189

Wiki Web 2.0 Wikipedia RSS 189

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. I think thats the situation for a lot of people when it comes to social media. Comments (0). |.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. Find a spokesperson or facilitator who is familiar to your audience; ideally, someone who is perceived as a colleague or fellow member of the community. and Social Media trends. online community.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

OCTOBER 13, 2008

There are two benefits to developing your own community: You can learn a variety of information and viewpoints from others. How to build out a good-sized social network? A key understanding of social networks is that people want interaction. The Lessnau Lounge on Social Bookmarking. See #1 above, and read on below.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JULY 16, 2008

Personal Branding con i Social Media â?? uso degli strumenti offerti dai Social Media e dal Web2.0. Scioglilingua Community (1). Social Networks (33). Scioglilingua Community. Segnalo il blog: WebTools For Learners  . Segnalo anche un utile e-book â?? di Luigi Centenaro. Piattaforme formative (30).

Wiki 100

Wiki Web 2.0 Blogroll RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JULY 15, 2008

Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space?

Google 100

Google Web 2.0 Virtual World Forums 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Now, for a couple examples of social media done right: Canlis.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Introduce yourself to the rest of the community. and how social media tools can be used by learning professionals. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Sign up and create your profile. Each week a new set of activities will be posted.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206