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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

Travel 66
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. According to research from Jungle Scout , 46% of consumers believe it’s essential for brands to respond to social media comments. Dig Into the Vaults.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

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Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

invites new residents with its rich history and dynamic community. Start by listing all potential expenses, including moving company fees, packing supplies, and travel costs. Similarly, selecting healthcare providers requires research; look for practices that are accepting new patients and check that they accept your insurance.