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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 138
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Facebook Outlines New, Machine Learning Process to Improve the Accuracy of Community Standards Enforcement

Social Media Today

Facebook has rolled out a new system to help better identify community standards violations, which should improve the accuracy of its enforcement efforts.

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7 Creators On The Systems That Support Their Content Creation

Buffer Social

It also relies on a well-structured and often-overlooked powerhouse – Systems. These systems are the backbone of a sustainable content-creation business. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse).

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work? NLP is what powers these tools.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . You can set hours, scale teams, and establish processes, but this work never turns off. . It feels like it could be a doozy. .