Pam Moore

JANUARY 4, 2017

They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MAY 12, 2019

When developed properly, your brand is your platform to differentiate, communicate and attract your dream customers. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. 15 Tips to Zoom Your Brand (white paper). Need more help?

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Proactive Report

NOVEMBER 21, 2022

Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Once you have the data. Small Business Version.

Social Media 64

Social Media Analysis Research Conversation 64

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Naturally, different platforms make sense for different companies. With the right social listening platform , you can easily monitor how social media users are talking about your brand. Social listening can help you understand and take the pulse of your community. Focus on Video Content.

Brands 76

Brands B2B SEO Influencer 76

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. How do you want people to perceive you?

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

JANUARY 24, 2020

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. You need to define personal branding goals!

Sample 78

Sample Samples Strategy Brands 78

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pixlee

SEPTEMBER 7, 2018

Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms. UGC cuts down on huge investments in creative, while the built-in functionality of many platforms eliminates the need for developers to create new paths-to-purchase. Measure Success.

UGC 40

UGC Content Authentication Curation 40

Pam Moore

JANUARY 25, 2016

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. Steps to Develop a Social Business Plan (white paper).

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? Leveraging Other People's Community and Content (the OPC) is one of our specialties.

Influencer 60

Influencer Activities Content How To 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Waxing UnLyrical

AUGUST 8, 2016

It’s made me a more thoughtful communicator. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Don’t just push out the first article/course/white paper you think of. What’s your secret Social PR Superhero power?

Module 100

Module Consultant Course Campaign 100

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Take the time to make sure the content is relevant for the platform for which you are posting. Facebook is no different. There is only one you. Be that person, period. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Provide your audience massive amounts of value via your tweets and content you create on other platforms such as your blog, YouTube channel? Tapping into the power of the OPC – other people’s content and community. When you tweet do people listen?

Tips 60

Tips ROI Social Networking Training 60

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. These include: Social media interns Bloggers Social media coordinators Content curators Social media specialists Social media managers Social media community managers Marketing associates 10.

Social Media 52

Social Media Marketing How To Cost 52

Ignite Social Media

JUNE 16, 2016

By boosting content on platforms like Facebook and Instagram, you are putting additional funds behind the content that is the best of the best. Take a look at our newest white paper from Carusele, 5 Ways to Effectively Measure Your Influencer Marketing. Not sure if your influencer marketing strategy stands up?

Influencer 60

Influencer Strategy How To Collaboration 60

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). It’s a platform from which I talk about what’s important to you.”. Sunny Lenarduzzi.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Build a loyal community of trend seekers that are engaged, shares your amazing content and takes action? How to Get Your Social Marketing Budget Approved (white paper).

ROI 60

ROI Social Networking Template Templates 60

SocialFish

APRIL 5, 2011

American Association of Diabetes Educators –We presented in Chicago to a group of AADE’s volunteers who are leading the organization’s structural transformation from traditional chapters and SIGs to their new MyAADE network, powered by the Socious platform. We followed up recently with a teleconference on the topic.

Review 150

Review Social CRM Consultant Module 150

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions.

B2B 110

B2B Social Media Marketing Survey 110

Laurel Papworth

FEBRUARY 26, 2012

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. Government as a Platform.

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Brands 136

Brands How To Social Media RSS 136

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please bring them water.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

Conference Notes: Three Approaches to Social Computing Platforms. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. Andrew McAfee.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership. It’s a channel, a means to communicate. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

DECEMBER 9, 2019

It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n). Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n). Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Template 78

Template Templates Social Media Content 78

Janet Fouts

MAY 2, 2009

Like any community there are a lot of un-written laws to how you tweet on Twitter. Most of it is just plain common courtesy and some of it is specific to the platform. If you really do have a kick-ass white paper tell me in public and I just might re-tweet the link. Fill out your profile and upload a picture.

Twitter 91

Twitter How To Blogger Course 91

Pam Moore

NOVEMBER 28, 2018

It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n). Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n). Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Template 60

Template Templates Content Social Media 60

Jeff Esposito

APRIL 17, 2012

Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. Image: Wikipedia.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Pam Moore

JUNE 28, 2019

They win when it comes to engagement, community growth and of course also leads and sales. As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you. Possible white-paper (y/n). The old tricks don't work like they use to. Syndication.

Template 60

Template Templates Content Marketing 60

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. In short, I really annoyed a bunch of people for a long time! Managing Your Time While Managing Your Social Media My Gov 2.0

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Gov 2.0 Organization Social Media Wiki 50