Pam Moore

JANUARY 4, 2017

They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Already approved. Check out his Ministry of Food. Loss of traffic .

Curation 130

Curation Content Curata Flipboard 130

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. LinkedIn and Google+ Communities. Flickr is a killer platform to share your multimedia content.

Content 104

Content Marketing Screencast Tumblr 104

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Your Community Is Key.

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Curation Curata Content Mashup 103

Buzz Marketing for Technology

JUNE 27, 2008

Conference Notes: Three Approaches to Social Computing Platforms. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Andrew McAfee. Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Choose the Right Platform for Employee Advocacy. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Drive Employee Advocacy Adoption.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content.

Content 55

Content B2B How To Reputation 55

Sprout Social

JULY 20, 2016

LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. It offers a step-by-step guide to building a presence on almost every social media platform you can think of. PPC for lead generation and B2B. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. How to write a white paper that inspires a year-long content strategy.

Content 107

Content How To Marketing Template 107

Sprout Social

JANUARY 25, 2019

Building a unique brand story on social media involves telling it through different social platforms. Another 24% said building a community of followers is a top social media marketing challenge. Another example of a B2B company that is producing great resources is customer identity company Signal.

Engagement 108

Engagement Hotels Brands How To 108

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. What Happens in Vegas. Give Me Your Number.

Content 137

Content Marketing Consultant Study 137

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” ’ Jim: Really?

Social Media 142

Social Media Hubspot Software Hosting 142

Webbiquity SMM

NOVEMBER 12, 2013

Which emerging platforms are essential (or even worth investigating)? How does social media use differ in B2B vs. B2C companies? B2B Marketing Insider ). Another contradiction: while 86% of companies are comfortable marketing with social tools, only 41% use social tools for communicating with customers. eMarketer ).

Statistics 229

Statistics Social Media B2B Journal 229

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Advertising.

Advertising 218

Advertising Facebook Marketing B2B 218

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 222

Statistics Research Social Media B2B 222