Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 106

Report Brands Library Sentiment 106

Sprout Social

MARCH 9, 2023

What is corporate communications? Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Skills 109

Skills Template Templates Travel 109

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Some of the best links are earned organically. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Brandwatch.

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Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Integrate cross-channel data. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

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HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. These reports help you contextualize the data so you’re able to make decisions on the best next moves for your brand strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 108

Reputation Strategy Brands HootSuite 108

Hootsuite

JANUARY 13, 2022

Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Brand loyalists. Well Traveled.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. How should you respond to social mentions?

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 108

Campaign Brands Communities Industry 108

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. By working on the objectives, brands could build a good reputation and customer base. In addition, a larger community of customers will offer you an enthusiastic crowd. Dig deeper to know more about sentiment.

Social Media 52

Social Media Strategy Marketing Metrics 52

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Reputology. Get the free guide right now!

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Explore the themes and patterns of the conversation and general sentiment. Organize response templates that can help inform what to say, so you can be prepared to address comments your brand deems worth responding to. Form a proactive plan-of-action.

Eventful 110

Eventful Social Media How To Sports 110

Keyhole.co

MARCH 2, 2023

Since Facebook marketing is a completely different animal from Twitter marketing , LinkedIn marketing and so on, there’s a big challenge in keeping your messaging organized and pushing a steady stream of best-fit content. With this comes the trouble of scheduling posts on each of those platforms.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 20, 2020

Reputation management. We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Lead generation. Product research. Competitive analysis. Customer service.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

JUNE 27, 2023

Improved account management and organization The Professional Dashboard has many tools that make managing and organizing Instagram accounts easy. Also, the Dashboard has features like labels and tags to help organize and keep track of content. It makes keeping your brand’s image consistent and organized easier.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Oktopost

MARCH 2, 2020

For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Events, industry magazines, and a good reputation have been your marketing strategy for years. Beyond their role in the buyer organization, there is plenty you need to know and can influence your marketing.

B2B 138

B2B Marketing Construction Committee 138

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. Following viral trends. Source: Nygel Edmonds.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Mindjumpers

MARCH 4, 2012

Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.

Social Media 237

Social Media How To Sentiment Data 237

Oktopost

DECEMBER 1, 2020

Social media listening also enables you to avoid making a reputation for all the wrong reasons. . Effective social media listening helps build brand awareness and foster a positive reputation for those that can benefit from your brand’s presence. . 4 – Improve Your Reputation. 6 – Monitor Brand Growth.

Social Media 79

Social Media Brands Reputation Reddit 79

Sprout Social

SEPTEMBER 18, 2023

For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

MARCH 17, 2020

The challenge for every organization on social right now is determining what messaging is most relevant to our audiences and delivering it quickly, with empathy and understanding. No matter what device you’re working from, you want to be able to respond to your community and make critical content adjustments. Inbox Rules and Chatbots.

Features 97

Features Brands Library Team 97

Proactive Report

DECEMBER 2, 2013

It will be different from organization to organization and person to person. Averting crises and mitigating reputation issues. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Traffic to blog, community, website, newsroom content.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Not a good look.

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Reddit Tumblr YouTube Review 98