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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Build Community. Embrace Shared Symbols.

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Surprising Brands that are still Using Twitter 

Ignite Social Media

Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it’s still holding steady— and definitely not going anywhere. At least for us at Ignite Social Media , we can say Twitter has been remarkably steady over the last few years. Should Your Brand Still be on Twitter?

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The Characteristics of A Community Manager

Mindjumpers

The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. 1: Organise and publish. 2: Be one with your brand.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. apologies, Shonali!).

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.

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