Techipedia: Tamar Weinberg

AUGUST 27, 2008

Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. No clear winner can be declared.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Again, you can have a loyalty program but be careful it does not become an exclusive program.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Myspace also. Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Myspace also. link] 6 Lessons Learned From the Demise of MySpace | Collin Condray's WordPress.com Blog [.] Yahoo, too. Yahoo, too.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Oktopost

JULY 13, 2023

You know, sites like Myspace. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. Back then, social media was a little like a shaken can of Pepsi. Maybe it’s going to blow up, maybe it’ll just tsss a little, and nothing else will happen.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. That's all. Just compliments.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. You may be influential in social media and your children more in “Avatar&# or &# gaming&#.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. It’s hard to overstate the impact of Facebook. People are busy. The Facebook Reckoning by Anil Dash.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? Since we are all also a part of the geek community ourselves, it made it a lot easier. Jen is the real deal.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Questions 277

Questions Social Media How To Postrank 277

Sprout Social

SEPTEMBER 7, 2023

Since there isn’t a centralized server and blockchain technology allows data to be stored anywhere, it fosters stronger user autonomy and community, which has caught the eyes of many users. Along with user control and community, there are other factors that attract users to flock to decentralized social media in lieu of traditional platforms.

Social Media 122

Social Media Open Source Marketing Microblogging 122

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Techipedia: Tamar Weinberg

JANUARY 24, 2008

And it makes sense (due to necessary NDAs and the like) that once Digg took him on board, his loyalties to his friends would be dropped. In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. They forgot about the community.

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Convince & Convert

APRIL 8, 2010

More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the (..)

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Customers might purchase based on customer reviews or the opinions of influential bloggers or loyalty based on membership in one of Seth Godin’s Tribes (great book!), And hopefully you know the communities that you’re pitching to, because what works on Reddit might not work on Digg. They might want to build community.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 30, 2010

Both wanted to create a Facebook community to connect users to each other. Colleges have Resident Assistants who adhere to the same rules as the students, and they live among their students so they’re very much part of that community. Your loyalties are to your community, and mine are to mine. A lot of people (e.g.

Digg 100

Digg Reddit StumbleUpon URL 100

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses. They focus on fostering customer behaviors that lead to profitability.

Social Media 119

Social Media Strategy Mobile Consultant 119

Koka Sexton

SEPTEMBER 29, 2008

Yes, this article is to stereotyping of the geek/nerd community, is politically incorrect about it, and written at the “fifth-grade-but-I-used-spellcheck&# level. Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty?

Types 99

Types List Comments Posterous 99