Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

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Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

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Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

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Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

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Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

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Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Communities 100

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Waxing UnLyrical

JUNE 27, 2019

As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. says “influence” is the “ability to build meaningful communities around us.”

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Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content. In a nutshell.

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Communities Content Marketing Community building 100

Waxing UnLyrical

MARCH 24, 2014

I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why Brands Must Choose Influencers Wisely. Why: Shel Holtz challenges the myth that organizational hierarchies destroy trust, communication, and growth. They need ventilating.

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Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. List at #5 below.

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Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers.

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Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

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Influencer Banking Consultant Training 100

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Sphere of Influence. Our influencers and audience may, in fact, reside outside the borders of the United States.

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Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. That aspect of marketing should influence your adoption of a new network. Is your audience part of the network? Are they active?

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Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. . Andrew Grill (@AndrewGrill) September 18, 2012.

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Waxing UnLyrical

APRIL 12, 2017

You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Technology is awesome.

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Waxing UnLyrical

MARCH 24, 2017

But oftentimes folks at those mammoth firms are looking to see what influencers in the space are saying about various solutions … and that intel shapes their purchasing decisions. Which means that independent business owners like Rajean and Sohini could be some of your most effective influencers … if you let them.

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Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

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Communities Influencer Brands Class 174

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

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Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. The Hidden Value of Influencers in B2B Content Marketing. You should see the view from my room … the Gulf of Mexico, baby!

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Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2.

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Waxing UnLyrical

APRIL 8, 2016

Influence doesn’t necessarily come with age. Creativity begets attention, which begets influence. Engaged communities do much more than participate in your initiatives. Instinctively, even if not explicitly, we gravitated towards a community-based and community-fueled approach. It comes with passion and motivation.

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Waxing UnLyrical

NOVEMBER 28, 2016

My roles include running our influencer program, overseeing the firm and running all business development. As you can imagine, it’s invaluable with working with clients and influencers. For me the community around Shonali alone is worth the investment and more. Introduce yourself – who are you and what do you do?

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Banking Conference Influencer Consultant 100

Waxing UnLyrical

NOVEMBER 21, 2016

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. measurepr.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

FEBRUARY 24, 2014

Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. A great read if you’re focusing on building out your content strategy.

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Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Community management: Community management has come to the fore as a unique role and discipline in itself.

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Waxing UnLyrical

NOVEMBER 10, 2014

How to incorporate SEO and influencer content. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Why: Lee Odden has literally written the book on optimization for our industry.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

JUNE 21, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

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Consultant Retail Influencer Conference 100

Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Reclaiming influence. Over the last few years, we’ve seen “everyone” become an “influencer” (just like “everyone” is a “rock star”). And when everyone’s an influencer, then no one’s an influencer. Or: “Never mind about [mainstream media outlet]!

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Waxing UnLyrical

JUNE 20, 2014

that could be influencing your digital body language and how your audience perceives you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Based in the Washington, D.C.,

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Brands Consultant Flickr Small Business 213

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Understand Influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today.

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CPC Skills Influencer Organization 100

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “Make every person you speak with feel important, say please and thank you, ask how their day is going, and be mindful of your tone and language in all communication,” writes Karelyn Lambert in this goodie from the WUL vault. Role of a Community Manager. Influencing Stakeholders Across Boundaries to Grow Results.

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Consultant Collaboration Skills Communities 100

Waxing UnLyrical

FEBRUARY 17, 2014

Have you made a connection that had a great influence on your career? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media.

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Waxing UnLyrical

DECEMBER 8, 2014

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

NOVEMBER 3, 2014

Why: Social media is influencing elections all over the world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. The Best Political Ad Ever.

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