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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. ” prompts the audience to start planning their next vacation. But today, Airbnb boasts 7.7

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. You can’t do it all alone. Her solution?

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How STIL Grew an Instagram Community of Over 30K Followers

Later

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

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The Cure for Imposter Syndrome as a Marketer

Oktopost

Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more. Meet Chedva Kleinhandler. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Stay in the Loop.

B2B 131
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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Meet Justin Levy. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

Oktopost

How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? How to transform a community and build a new brand voice while catering to your older community.

B2B 69