Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. Neil Patel.

Influencer 88

Influencer LinkedIn B2B Industry 88

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We hosted a digital event knowing our customers needed community and a network of support.

Marketing 133

Marketing Social Media Management Team Campaign 133

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Engage influencers Influencer marketing is an audience engagement strategy that can help connect your brand to new audiences who are already highly engaged. million followers.

Engagement 97

Engagement Tips Loyalty Metrics 97

Keyhole.co

FEBRUARY 3, 2024

Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. It uses LinkedIn as the host for a webinar series focused on what’s driving SMBs to hire independent contractors globally.

Social Media 59

Social Media How To Metrics Sentiment 59

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. But the pandemic has forced a change in the city’s tone and content on social. “A However, Jennifer doesn’t want her pandemic-influenced communication style to become permanent.

Brands 286

Brands Meme Research Social Media 286

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Plus, many brands are taking steps to celebrate the day.

Social Media 106

Social Media Brands Creative Commons Education 106

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Firebelly

SEPTEMBER 28, 2015

Sample topic: How To Build A Community Using Instagram. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. SOCIALCHAT. Learn more ]. INFLUENCERCHAT. SPROUTCHAT.

Social Media 100

Social Media Sample Samples Twitter 100

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Before and After Videos with Influencers or Customers. Step-By-Step or Training Video.

Fashion 59

Fashion Brands Apparel Authentication 59

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, here’s where it gets interesting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

JANUARY 18, 2024

Some brands use social to offer customer service; others are there to build brand awareness. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Encourage conversations, ask questions, and participate in the community. Or influencer collaborations !) (Or

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media HootSuite Meme Influencer 142

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest.

Instagram 69

Instagram Influencer Brands Upcoming 69

Sprout Social

NOVEMBER 19, 2020

The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels. Extend social further into your business with CRM & Helpdesk integrations. Monitor for five star service with a host of review platforms.

Reddit 96

Reddit Hubspot API Reputation 96

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

JANUARY 30, 2017

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications. And he’s really, really good at it, too.

ROI 40

ROI Communities Strategy Marketing 40

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search. In this post, we’ll share key tips for hosting a YouTube contest. Hosting your contest on YouTube is an obvious choice.

YouTube 110

YouTube How To Hosting Hashtag 110

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest. Bring your offline and online communities together.

Instagram 75

Instagram Influencer Brands Upcoming 75

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap.

UGC 139

UGC Hashtag How To Meme 139

Pixlee

DECEMBER 2, 2021

UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. Add co-hosts to diversify your content. Tap Into Influencer Content. Feature User-Generated Content (UGC). Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Hootsuite

MAY 3, 2023

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

Real Estate 93

Real Estate Tips How To Hashtag 93

Hootsuite

MARCH 2, 2022

One of the best ways to connect with your audience online is to find existing communities relevant to your brand or your products or services. Creators (sometimes known as influencers) can be your way in. Creators have a strong connection to these existing niche communities and a high level of trust from their followers.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

APRIL 1, 2020

But, don’t just release a product reel or host a static tutorial. Will there be one host or more? Slow mode : Set a time limit between chat messages to influence how frequently a user can post. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. And draw a crowd.

YouTube 145

YouTube Engagement How To Class 145

Buffer Social

SEPTEMBER 28, 2016

Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer.

Skills 40

Skills Social Media Hosting Marketing 40

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. It's not "just a social media campaign."

Questions 79

Questions Social Media Platform Metrics 79

Buffer Social

MAY 2, 2017

Celebrity: Celebrity social proof is when a celebrity endorses your products. Examples: an Instagram post or tweet about your product by a celebrity or influencer. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. halo effect).

Marketing 111

Marketing Influencer Instagram Trends 111

Convince & Convert

NOVEMBER 30, 2013

Here’s where you map out (via Excel, a special Google calendar and/or your social media management software) all the social media messages, email messages and other communications about your promotion. Community Management. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 167

Social Media Tourism iPad Software 167

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 86

Video Film Content How To 86

Pixlee

SEPTEMBER 24, 2020

After all, Instagram Shoutouts are another form of influencer marketing. Luckily, with tools like Pixlee, you can discover new influencers of all sizes and request a shoutout based on engagement rate and other parameters you determine. Influencer marketing is a prime example of paid shoutouts. Types of Instagram Accounts.

Instagram 43

Instagram Apparel Sports Influencer 43

Hootsuite

MARCH 26, 2020

Here’s a rundown of the different kinds of online business events your company can host. Host a laidback Ask Me Anything (AMA) on social media. How to host a virtual event (and tools that can help). There are a variety of ways to host a virtual event. Tips for hosting virtual events. Live tweeting.

Hosting 145

Hosting Eventful Tips How To 145

Later

DECEMBER 23, 2019

Instagram influencer Jasmine Star suggests aiming for 9-12 different content categories to make up your profile, and to alternate between them when planning out your grid. . Social media managers, we’re looking at you! . And it's all outlined in our fresh State of Influencer Marketing Report released this week. ??

Instagram 64

Instagram Feed Feedly Influencer 64

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76