Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Oktopost

JUNE 21, 2022

The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. Having a prominent figure with a large following on LinkedIn showcasing a B2B product is incredibly effective.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

SEPTEMBER 16, 2022

Tech Industry Ready to Roll Up Its Sleeves to Fight Climate Change at Africa Tech Festival. As is the case with most warnings from the scientific community, everyone ignored it until theory became reality in 1985, when a hole was spotted in said ozone layer. ” Kellie Murungi Chief Investments Officer, East African Power.

Industry 91

Industry Energy Resources Project 91

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing?

B2B 88

B2B LinkedIn Marketing How To 88

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. LinkedIn revolutionizes business events with its new feature. On October 17th, 2019, LinkedIn released a new feature, the Event hub, with the hopes of changing the professional event landscape for the better.

Hosting 53

Hosting Eventful Influencer Authentication 53

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Webbiquity SMM

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B 306

B2B Influencer Platform SMS 306

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Image via BigStockPhoto.com. Ask your team to do the same.

Hosting 160

Hosting URL Newsletter Analytics 160

Pam Moore

JUNE 23, 2019

Research past events if the event organizer has hosted the same or similar events in the past. If this a first time event then check out similar industry events where a similar audience has attended. What social networks are they using to communicate with other attendees, sponsors and event hosts? Give More Than You Take!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Hootsuite

MAY 3, 2023

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

NOVEMBER 19, 2020

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. Follow Oktopost on LinkedIn , for meaningful discussion and insight on current social media trends and best practices. Like What You Heard?

Team 131

Team B2B Marketing How To 131

Social Media Strategies Summit

JANUARY 12, 2023

Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed. You can’t do it all alone. Her solution?

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry. How do you compare?

Engagement 105

Engagement Tips Loyalty Metrics 105

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain.

B2B 62

B2B Apple How To Training 62

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. LinkedIn Known as the super-network for professionals, LinkedIn is a large platform (over 830 million total users ) that many do not take advantage of.

Social Media 118

Social Media How To LinkedIn Authentication 118

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Sprout Social

JUNE 22, 2021

16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Reddit is home to engaged communities filled with people who share all kinds of interests.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. Successful creators don’t just churn out content, they inspire communities. Community management and engagement.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Every social network is not right for every industry. 5) What does “community management” mean to you?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

DECEMBER 16, 2020

His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career. Follow Oktopost on LinkedIn , for meaningful discussion and insight into the mindset, skillset and toolset required to drive exceptional performance.

Team 125

Team B2B Apple Banking 125

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

JUNE 9, 2021

For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 118

B2B Apple Review Authentication 118

Buffer Social

JUNE 22, 2023

Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course allowed her to pivot into a sales role in the tech industry, serving as the foundation for her entrepreneurial career.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Sprout Social

APRIL 19, 2022

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Whether it’s early access to merchandise or the chance to meet Adidas-sponsored athletes, they want to keep their community’s attention. They frequently partner with celebrities and creators to host their live videos.

Conversation 100

Conversation Strategy Social Media Marketing 100

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. How to Create Content for Unsexy, Boring Industries in 2018.

Content 162

Content Marketing Training ROI 162

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59