Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Content is an enormously broad concept that we use every day without really defining it.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Another great way to engage on LinkedIn is through Groups. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community.

Sites 81

Sites Social Media Social Networking Mobile 81

Laurel Papworth

APRIL 28, 2011

On average, across all social channels, each share is worth an average of $1.78 ChompOn Daily Deals Group Buying. White Paper: Value of a Facebook Fan - An Empirical Review. for Eventbrite. On average, each shared link on Facebook results in 11 new visits to Eventbrite, compared to 7 visits per share across all channels.

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Several advanced students (2-3 from each group) participated in this experiment. I still need to work on linking to other social networks and to openID.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Leverage LinkedIn groups. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

FEBRUARY 1, 2009

This is the second ( the first one addressed the junior employee ) of four blog posts tackling each of the demographics that I brought up in the original posts one by one and illustrate how I handle the “social media is scary” line. I also tell them that social media doesn’t exist in a vacuum. guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups.

Communities 180

Communities Sample Samples Project 180

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. Online communities within the organisation – what do you use? Related posts.

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit. How can I help you?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. About this course: Have you ever wondered what it means to use social media effectively and ethically? The art of using Facebook Groups. — 15.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Social Media Marketing

NOVEMBER 29, 2012

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. Rather than a how-to guide, these are simply some observations on what impacts the process.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JUNE 29, 2012

You know, they already have Outlook, which was, I guess, the first corporate social network that got a full exchange directory that had everybody’s contact information and that kind of thing. So, Evan is the Head of Community at UserVoice.com. It’s social even if it’s not a social network.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Buzz Marketing for Technology

JULY 6, 2008

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Can Social Tools Really Replace Email? Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. C Languages.

Tools 100

Tools Wiki Collaboration Wireless 100

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which explains a lot. iMedia Connection ). 72% of adult internet users in the U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content. How can I help you?

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you?

Social Media 274

Social Media Influencer Report Groups 274

Webbiquity SMM

AUGUST 26, 2010

In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base. “The average user is connected to 60 pages, groups and events.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans!

Statistics 219

Statistics Research Social Media B2B 219