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Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Image: Huntington Theatre Company via Flickr, CC 2.0.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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PR Trends 2011: Reputation Management and Crisis Plans

Proactive Report

Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. Follow me on Twitter.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How are small and large companies using Twitter , and how can I do the same? The best part?

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Monday Roundup: Lessons Learned

Waxing UnLyrical

Image: Steve Garfield via Flickr, CC 2.0. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task.

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Monday Roundup: Conversations

Waxing UnLyrical

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Image: AJ Cann via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Exercises for Writing Conversationally.