Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. Social You Should Know.

Class 180

Class Engagement Social Media Travel 180

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Pam Moore

MARCH 4, 2018

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Note: After watching the webinar you will also receive a free Facebook Content Boss Resource Kit loaded with tools and resources to help you rock the news feed with amazing content in 2018!

Feed 165

Feed Feedly News Social Media 165

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 97

Publishing Tools Brands Facebook 97

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Instagram automation tools can pick up some of the slack trimming, down time spent on tedious tasks.

Instagram 115

Instagram Tools Strategy Hashtag 115

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Facebook Tools for Government, Political, and Advocacy Agencies. Facebook Protect.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Engagement Communities Video Tourism 149

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.

Social Media 122

Social Media UGC How To HootSuite 122

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. Just use “social media” or “community manager” to get started.

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Resources Communities Social Media Technorati 196

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. We all make mistakes in social media marketing, whether it’s the occasional typo or the wrong reply to a customer.

Social Media 184

Social Media Strategy Team Compete 184

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

APRIL 18, 2022

If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years.

Social Media 103

Social Media Film Exercises Social Networking 103

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Social Photo Contests. Social Email Campaigns.

Social Media 56

Social Media Tools UGC Curation 56

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 144

Research Social Media Airlines Marketing 144

Pam Moore

FEBRUARY 6, 2018

Cool tools and tech that make content creation easier. How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. It's no longer about quantity over quality. Get up off the ground. Wipe off your knees.

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Feed Feedly News Tips 164

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114

Likeable

DECEMBER 15, 2020

Dear Social Media Santa, 2020 has been wild! With everything that happened in the world this year, we’re grateful that you were still able to give us some great platform updates such as TikTok analytics tools, Instagram Reels, Snapchat Spotlight, and so many shopping features. Thanks for reading our list, Social Media Santa!

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List Social Media Hashtag Instagram 126

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Marketing Atlassian Team 113

Hootsuite

APRIL 17, 2024

Other social media platforms like Instagram and Facebook have their own algorithms, too.) You’ve been warned) Threads generator [free tool] Creating content that’s strong enough to wow both the Threads algorithm and your followers is a lot of pressure. What is the Threads algorithm? How does the Threads algorithm work?

HootSuite 86

HootSuite Feed Feedly Instagram 86

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. But when you ask social media experts if these tools offer what they really need, the answer is often a resounding “no.” 23 Experts Tell Us.”

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Later

AUGUST 10, 2021

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

Communities 80

Communities Instagram Feed Feedly 80

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Read on to discover what these tools have to offer to help you get better on Facebook. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 128

Buffer Social

MAY 3, 2018

F8 is one of the most important conferences of the year for the social media world. Here are five key updates from F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward: F8 2018: 5 key updates. With so much going on, and so many updates and launches, it can be hard to keep up with.

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Feed Feedly News Communities 109