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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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The Big(ger) Marketing Shift

Twist Image

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6

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How Social Media ROI is like Santa Claus

Saying It Social

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. I'm guessing for most of you the answer is both. But, would you "settle" for one or the other? Blog at WordPress.com.

ROI 128
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Why: great reading material for your professional library and/or iPad/Kindle. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Why: smart stuff mixed with commonsense.

Postrank 124
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Fetching Friday – Resources Mashup, Best Week Ever & Timelapse

Kikolani

HootSuite – the perfect Twitter client for business. Apple iPad – everything you need to know. How to add a RSS feed to a post or page using WordPress shortcode. StumbleUpon etiquette guide and how to share in mass again. How to suck at Facebook. Powerline computer networking. 25 Firefox addons for bloggers.

Mashup 116