Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Communities 100

Communities Tips Metrics Community building 100

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly. Do you know what events you should have and where?

Advertising 191

Advertising API Skills CPM 191

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. Be sure to post event updates and ask followers to join in.

Engagement 101

Engagement Tips Loyalty Metrics 101

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. In-person experiences are translatable to valuable online events. When FOMO Died. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. What does this mean?

Communities 75

Communities Geotagging Brands UGC 75

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Events and Plans.

Groups 111

Groups Groups Communities Organization 111

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Host Discord Events.

Template 99

Template Templates Eventful Hosting 99

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Know beforehand & avoid vanity metrics #measurepr. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics'

Vocus 198

Vocus Metrics Eventful Consultant 198

Ignite Social Media

JANUARY 27, 2021

It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. At Ignite, we have a team, from different disciplines, who proactively seek out dates or events that we should prepare for when it comes to going dark. When to Go Dark on Social Media.

Social Media 155

Social Media Feed Feedly Eventful 155

Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? Take a listen to the 106th episode of the Social Zoom Factor podcast to learn how to get started with Google Analytics as well as 10 Top Metrics you should be using today to understand and grow your online platform and business. Audience Analysis Worksheet.

Analytics 167

Analytics Google Metrics ROI 167

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. In a surprising turn of events, Facebook reach is not dead contrary to previous reports; however, both share and engagement rates are on downward trends. Food For Thought.

Metrics 60

Metrics Brands Facebook Sample 60

Social Media Strategies Summit

JANUARY 21, 2021

This could include an appreciation of their creativity, their strong sense of community, or their brand values. Paying the expenses for a photoshoot or paying the travel costs for an influencer to attend a brand event. 8 Follow the metrics. It is also important to include a clear “ask” in your initial outreach. Source: MediaKix.

Influencer 188

Influencer Metrics Campaign Survey 188

Sprout Social

MARCH 25, 2024

Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Better yet, compare their metrics with your own to benchmark performance and set realistic goals.

Hashtag 86

Hashtag Instagram Engagement Brands 86

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

Eventful 60

Eventful Storify Curation How To 60

Later

JUNE 28, 2021

Follow Industry Podcasts, Events, Newsletters, and Blogs. Look at Key Performance Metrics. Ask Your Community for Recommendations. #1: The best part about this is that the partnership will feel like an organic fit for their community. To do this, look at your existing community. Monitor Relevant Hashtags.

Influencer 106

Influencer Campaign Instagram How To 106

Waxing UnLyrical

SEPTEMBER 5, 2017

Let go of vanity metrics! So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. #measurepr. Set objectives.

Strategy 209

Strategy Banking Metrics Travel 209

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 128

Eventful Social Media B2B Conference 128

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 107

Project Analysis Hashtag Sentiment 107

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Find new ways to improve engagement, awareness and content Engagement metrics on your owned content tell you what you’re getting right.

Examples 118

Examples Social Media Sentiment Influencer 118

Waxing UnLyrical

AUGUST 15, 2017

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. On the metrics to use when analyzing content: Metrics are client driven. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Content 188

Content Metrics Banking Consultant 188

Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. In events like COVID-19, your audience will be an effective barometer that guides your new focus. what kind of tweets do you want to see this week?

How To 123

How To Social Media Management Metrics Team 123

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Koka Sexton

NOVEMBER 4, 2023

Studies have found that in-person events saw a big resurgence, with 49% of marketers using them vs 19% last year. Surprisingly, these events drove the best content marketing results. Marketers want more budget, staff, access to subject matter experts, better technology, and improved metrics to measure performance.

Content 52

Content Marketing B2B Study 52

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Know beforehand & avoid vanity metrics #measurepr. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics'

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Engagement is a key metric for making the case for micro influencers. Event panel. Choose the most important metric, like report downloads and measure your success. You need to do the same with an influencer.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

AUGUST 10, 2017

Some people may prefer to save an event than to RSVP to it. When people take action on your posts; like it, react to it, comment or save it, Facebook takes notice; these in turn increase your organic reach, growing your Facebook community. What Exactly Can Be Saved? What Types of Posts Do People Save?

Facebook 135

Facebook How To Metrics Education 135

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Track your live stream’s metrics. Does it work? You’re almost ready to livestream!

YouTube 128

YouTube Privacy Mobile Video 128

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Organize events. Engage with the community. Key metrics to track on Nextdoor. These are the metrics you should track. Sell stuff. Post alerts.

How To 145

How To Metrics Reputation HootSuite 145