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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. What About the Silent Lurkers?

Feed 167
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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

million subredditsas per Reddit metrics. Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit?

Reddit 52
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145
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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? Mark is keynoting and it will be an amazeballs event. This means you must be open to seeing different behaviors fueled by your content.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.