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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Episode Summary.

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Why do people ask whether or not you should host your own blog? So when you have a bunch of “hosts” out there, all ushering you into the window seat, why bother with the hassle of creating your own? First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing.

Hosting 248
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5 Ways to Host A Virtual Event For Your Business

Later

Looking for some fresh virtual event ideas to bring your community together? In this blog post, we’ll share 5 virtual event ideas and how you can use them to connect with your community and increase engagement: . Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A?

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

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How STIL Grew an Instagram Community of Over 30K Followers

Later

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand. Francis Bourgeois is a great example.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% market share. But from the get-go, Red Bull made it all about a certain mindset.