Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Definition of branding.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. It is not the same as earned media. Earned media = media you actually do something to earn. How to Subscribe to Social Zoom Factor Podcast .

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

JANUARY 26, 2016

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Definition of branding. Definition of branding. Definition of a brand identity. Definition of brand architecture. Definition of visual branding. Big difference.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. You Are the Media! Need more help?

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Definition of a brand. Definition of brand identity. Definition of brand trust.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. Does their audience trust them? If no, why not?

Brands 167

Brands Tips Engagement Training 167

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. Here’s the most widely quoted definition of Social CRM from Paul Greenberg ).

Social CRM 213

Social CRM Skills Project Process 213

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Will Work for Media Impressions.

Survey 185

Survey Industry Newsletter Press Release 185

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s true definition is determined by those that love, like or even dislike you. You may find them listening more than talking when it comes to social media. Your brand is what you say, do and think. Know themselves.

Brands 167

Brands Training Policies Template 167

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

JUNE 29, 2016

There are definitely pros and cons to using the Facebook boosted post ads. Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following: Clear explanation of the Facebook boosted post. How to Choose and Prioritize Social Media Goals and Objectives. How to Subscribe to Social Zoom Factor Podcast .

Advertising 113

Advertising Facebook ROI Analysis 113

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. I really enjoyed this Social Media Lab Live episode with Scott Ayres and Troy Sandidge.

Curation 130

Curation Content Curata Flipboard 130

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. Not exclusively, but its definitely a focus. When your building content, you’ve got to remember not to be blinded by the demographics. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? If yes, then this episode of today's Social Zoom Factor podcast is for you.

Influencer 60

Influencer Activities Content How To 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. It does not work this way! Bottom of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. ” Social Media Stat of the Week: 25 photos per second. How did you get involved in social media? “We should definitely not do that.”

Brands 134

Brands How To Social Media RSS 134

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Why You Need a Blog: Blogs Are The Websites of The Social Media World. You can connect with him on Twitter @Conversionation.

Content 213

Content Social Bookmarking Press Release Research 213

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JULY 11, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Six Villains of Gov 2.0 He will probably talk about how to increase your Twitter followers , guarantee that he can create “viral videos,&# and tell you how easy social media is.

Gov 2.0 139

Gov 2.0 Social Media Collaboration Web 2.0 139

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

Writtent Blog

JULY 24, 2013

Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Create content for a specific community. write white papers and research articles and publish them in relevant directories. Grow your network. Blogging SEO'

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! Home About Me Speaking Legal-ese My Team Gov 2.0 Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

OCTOBER 27, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 community (it’s not all that hard!): Government 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Leather jackets.

Social Media 119

Social Media Strategy Consultant RSS 119

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. LinkedIn and Google+ Communities. Co-Creation. eLearning Portals.

Content 104

Content Marketing Screencast Tumblr 104

Social Media Strategery

MARCH 2, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. How do I support what we do?

Metrics 100

Metrics How To Discount Analytics 100

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Time to step out of the echo chamber of the social media blogosphere.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., we opened it up to the community to discuss on our blogs, on Twitter and in a few emails.

Social Media 81

Social Media Marketing Authentication Blogger 81

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

Comments 83

Comments Conversation Social Media Wikipedia 83

Viper Chill

DECEMBER 2, 2012

” Sarah Case, brand manager for Special K, said in a statement, “The value of positive endorsements on social-media sites is beyond compare, so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.

Reddit 80

Reddit Wikipedia Aggregator Cost 80