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NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Will it work with local news? NBC is trying to find out.

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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. The community had to react. Completely.

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 246
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Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

The program, called the 2012 Data Design Diabetes™ Innovation Challenge is seeking new ideas for the next advancement in Diabetes care that: Improve the outcomes and/or experience of people living with diabetes in the US. Bring together a group of smart, talented individuals to help the diabetes community in their fight against this disease.

Skills 279
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals? Tweet This!

B2B 225
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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. Listen Now. Why did it fail?

Digg 113
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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

How about your partner community and the leads you have given over to them. Seeing and getting data in real time, with a closed loop return on marketing dollars invested system. In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. Are they reporting back to you in real time? Tweet This!

Marketing 197